Tag: shopping

Shopping for girls

Maybe this can be my “international women’s day” post.

We went shopping yesterday, after a very long time. We had to shop for all three of us (wife, daughter and I). And we went to a few large stores in Mantri Mall and ended up shopping in the men’s section, women’s section, girls’ section and boys’ section.

You read that right. We shopped in the boys’ section. And no, we didn’t buy anything for gifting. The reason we shopped in the boys’ section was to buy our daughter nice clothes.

Last week, union minister Smriti Irani made this statement somewhere:

The problem is that even if we as parents want to be progressive and want to bring up our daughter without creating gender biases, the world conspires to reinforce gender biases into her. We find that visiting relatives and friends gift her Barbie dolls. There is “pattern recognition” from things she sees around her (last year she shocked us by saying that it was OK for a boy to hit others but not for a girl). Boys her age are not beyond making sexist comments.

But the biggest reinforcer of childhood gender norms, we’ve seen, are clothes shops, and this is a thing we’ve seen both in the UK and in India.

For some reason, clothes manufacturers have collectively decided that the only thing little girls want to wear is bling – every shirt, and skirt, and pair of shorts, and shoes, inevitably have some frills or some bling attached to them. Beyond a point, as we are shopping, it becomes unbearable to even consider such clothes. And we naturally gravitate towards the boys’ section.

Where, for whatever reason, the selection is far more palatable. No-frill (pun intended) T-shirts and comfortable trousers are conspicuous by their abundance. The design on the printed T-shirts are far better (like last year we got her a T-shirt with the nine (clearly a pre-2005 design) planets on it, which she loves wearing). Shoes are comfortable and you can actually run in them.

At pretty much any given point of time in her entire lifetime, the daughter has owned at least half a dozen pieces of clothing that have been shopped from boys’ sections of clothes shops.

There are limitations, of course – that women’s shirts have buttons on the left means that it is easy to identify “cross-dressing” when it comes to polos and button-down shirts. A lot of boys’ clothes are franchise driven, and not the sort of franchises that my wife or I would endorse (there is an overabundance of Disney stuff, such as Marvel, and not enough heavy metal).

And we were worried that once the daughter learnt to read, she would herself start objecting to wearing clothes bought from boys’ section – thankfully, until now at least, that fear hasn’t borne out. She happily selected clothes from boys’ sections yesterday, and even bought a cute T-shirt that said “King of … “.

I really don’t know when children’s clothes designers and merchandisers realise that girls want nice clothes as well – and not just frills and bling. Until then, as long as the daughter approves that is, we’ll be shopping in the boys’ section.

A trip to the supermarket

Normally even I wouldn’t write about a trip to a supermarket, but these aren’t normal times. With the shutdown scheduled to go on for another two weeks, and with some “essential commodities” emptying, I decided to go stock up.

I might just have postponed my trip by a few more days, but then I saw tweets by the top cop of Bangalore saying they’re starting to seize personal vehicles out on the road during the lockdown. I needed to get some heavy stuff (rice, lentils, oils, etc.) so decided to brave it with the car.

Having taken stock of inventory and made a longlist of things we need, I drove out using “back roads” to the very nearby Simpli Namdhari store. While I expected lines at the large-format store, I expected that it would be compensated for by the variety of stuff I could find there.

I got there at 230 only to be told the store was “closed for lunch” and it would reopen at 3. “All counters are open”, the security guard told me. I saw inside that the store was being cleaned. Since it’s a 3 minute drive away, I headed back home and reached there at 3:15.

There was a small line (10-15 people long) when I got there. I must mention I was super impressed by the store at the outset. Lines had been drawn outside to ensure queueing at a safe distance. Deeper in the queue, chairs had been placed (again at a safe distance from each other) to queue in comfort. They were letting in people about 10 at a time, waiting for an equal number to exit the store each time.

It was around 335 by the time I got in (20 minute wait). From the entrance most shelves seemed full.

The thing with Namdhari’s is that they control the supplies of a large number of things they sell (fruits, vegetables, dairy, bread, etc.), and all of them were well stocked. In times like this (I can’t believe I’m using this phrase!), some sort of vertical integration helps, since you can produce the stuff because you know the downstream demand.

(in any case, for things like vegetables and milk, where there is a large gap between “sowing” and “reaping”, production hasn’t fallen at all. It’s a massive supply chain problem and plenty of stuff is getting wasted while people don’t have enough. Stuff like bread is where vertical integration helps)

In any case I took two trips round the supermarket with my trolley, checking items off my checklist as I put items into the trolley (unusual times mean even disorganised people like me make checklists). Again the vertical integration showed.

Stuff that Namdhari’s owns upstream of, like staples and oils, were well stocked. High demand stuff for which Namdhari’s is only a reseller, like Maggi or crisps or biscuits were poorly stocked. Interestingly, “exotic stuff” (like peanut butter or cheeses, around which Namdhari’s has partly built its reputation) was reasonably well stocked, for which I was really thankful (we consume far more of these than the average Indian household).

How much to buy was a dilemma I had in my head through the shopping trip. For one, there was the instinct to hoard, since I was clear I didn’t want another shopping trip like this until the shutdown ends (milk, vegetables and eggs are reasonably easily available close to home, but I wasn’t there for that).

On the other hand, I was “mindful” of “fair usage policy”, to not take more than what I needed, since you didn’t want stockouts if you could help it.

The other thing that shortages do to you is that you buy stuff you don’t normally buy. Like the other day at another shop I’d bought rice bran oil because groundnut oil wasn’t available. While you might buy something as “backup”, you are cognisant that if you get through the lockdown without needing this backup, this backup will never get used.

So even though we’re running short of sambar powder, I ignored it since the only sambar powder on offer looked pretty sad. On the other hand, I bought Haldiram’s Mixture since no “local mixtures” are available nowadays, and mixture is something I love having with my curd rice.

I was a little more “liberal” with stuff that I know won’t go bad such as dry fruits or staples, but then again that’s standard inventory management – you are willing to hold higher inventories of  items with longer shelf life.

I might have taken a bit longer there to make sure I’d got everything on my list, but then my “mask” made out of a hanky and two rubberbands had started to hurt. So, with half my list unfulfilled, I left.

Even at the checkout line, people stood a metre away from each other. You had to bag your own groceries, which isn’t a standard thing in India, but enforced now since you don’t want too many hands touching your stuff.

Oh, and plenty of people had come by car to the store. There were cops around, but they didn’t bother anyone.

Schelling segregation on High Streets

We’ve spoken about Thomas Schelling’s segregation model here before. The basic idea is this – people move houses if not enough people like them live around them. A simple rule is – if at least 3 of your 8 neighbours around you aren’t like you, you move.

And Schelling’s insight was that even such a simple rule – that you only need more than a third of neighbours like yourself  to stay in your place, when applied system wide, can quickly result in near-complete segregation.

I had done a quick simulation of Schelling’s model a few years back, and here is a picture from that

Of late I’ve started noticing this in retail as well. The operative phrase in the previous sentence is “I’ve started noticing”, for I think there is nothing new about this phenomenon.

Essentially retail outlets want to be located close to other stores that belong to the same category, or at least the same segment. One piece of rationale here is spillovers – someone who comes to a Louis Philippe store, upon not finding what they want, might want to hop over to the Arrow store next door. And then to the Woodland store across the road to buy shoes. And so on.

When a store is located with stores selling stuff targeted at a disjoint market, this spillover is lost.

And then there is the branding issue. A store that is located along with more downmarket stores risks losing its own brand value. This is one reason you see, across time, malls becoming segmented by the kind of stores they have.

A year and half back, I’d written about how the Jayanagar Shopping Complex “died”, thanks to non-increase of rents which resulted in cheap shops taking over, resulting in all the nicer shops moving out. In that I’d written:

On the other hand, the area immediately around the now-dying shopping complex has emerged as a brilliant retail destination.

And now I see this Schelling-ian game playing out in the area around the Jayanagar Shopping Complex. This is especially visible on two roads that attract a lot of shoppers – 11th main and 30th cross (which intersect at the Cool Joint junction).

These are two roads that have historically had a lot of good branded stores, but the way they’ve developed in the last year or so is interesting.

I don’t know if it has to do with drainage works that have been taking forever, but 32nd Cross seems to be moving more and more downmarket. A Woodland’s shoe store moved out. As did a Peter England store. Shree Sagar, which once served excellent chaats, now looks desolate.

The road has instead been taken over by stores selling “export reject garments” and knock down brands. And as I’ve observed over the last few months, these kind of shops continue take over more and more of the retail space on that road. In that sense, it is surprising that a new Jockey store took over three floors of a building on that road – seems completely out of character there. I expect it to move in short order.

I must mention here that over the last few years, the supply of retail space in Jayanagar has exploded, and that has automatically meant that all kinds of brands have space to operate there. It was only natural that a process takes place where certain roads become more upmarket than others.

Nevertheless, the way 30th cross (between 10th and 11th mains) and 10th main have visibly evolved over the last year or so is rather interesting.

Vacation Shopping

This is yet another of those questions whose answer seems rather obvious to everyone, and to me in full hindsight, but which has taken me a long time to appreciate

For a long time I never understood why people shop during vacations, when both time and luggage space are precious commodities. With global trade, I reasoned that most clothes should be available at reasonably comparable prices worldwide, and barring some special needs (such as a certain kind of shoes, for example), there was no real need to shop on vacations.

The last day of our trip to Munich in June convinced me otherwise. That was the only day on the trip that the wife was free from work, and we could go out together before our afternoon flight. The only place we ended up going out to turned out to be a clothing store, where the wife freaked out shopping.

It didn’t make sense to me – she was shopping at a chain store which I was pretty certain that I had seen in London as well. So why did she shop while travelling? And she shopped far more than she does in a normal shopping trip in London.

In hindsight, the answer is rather simple – diversity. While the same stores might exist in various countries or cities, each is adapted to local tastes and prevailing fashions. And while everyone watches the same “runways” in Milan and Los Angeles, there is always a subtle difference in prevailing styles in different places. And clothes in the stores in the respective places are tailored (no pun intended) to these styles.

And it can happen that the local prevailing styles are not something that you particularly agree with. For example, for years together in Bangalore I struggled to find plain “non-faded” jeans – most people there seemed to demand faced or torn jeans, and stores responded to serve that demand (interestingly, jeans shopping in my last Bangalore trip was brilliantly simple, so I guess things have changed).

Similarly, the wife finds it hard to appreciate most dresses in the shops in London (and I appreciate why she doesn’t appreciate them – most of the dresses are a bit weird to put it mildly), and as a result hasn’t been able to shop as much in recent times. She had taken to claim that “they don’t seem to be making normal clothes any more”.

But the styles in London aren’t correlated with the styles in Munich (or elsewhere), with the result that in that one chain store in Munich, she found more nice dresses than she had in some 20 shopping trips over a year in London.

Fashion suffers from the “tyranny of the majority“. It makes eminent sense for retailers to only stock those styles and models that have a reasonably high demand (or be compensated for stocking low-demand items with a high enough margin – I have a chapter on this in my book). So if your styles don’t match with those of people around you, you are out of luck.  But when you travel, you have the chance to align yourself to another majority. And if that alignment happens, you’re in luck!

PS: On a separate note, I’m quite disappointed with the quality of clothes in London. Across brands, they seem to wear much faster than those bought in continental Europe or even in India.

Buying, Trying and Sizing

The traditional paradigm of apparel purchase has been to try and then buy. You visit a retail store, pick what you like, try them out in the store’s dressing rooms and then buy a subset. In this paradigm, it is okay for sizing to not be standardised, since how the garment actually fits on you plays a larger part in your decision making than how it is supposed to fit on you.

With the coming of online retail, however, this paradigm is being reversed, since here you first buy, and then try, and then return the garment if it doesn’t fit properly. This time, the transaction cost of returning a garment is much higher than in the offline retail case.

So I hope that with online retail gaining currency in apparel purchase, manufacturers will start paying more attention to standardised sizing, and make sure that a garment’s dimensions are exactly what is mentioned on the online retailer’s site.

The question is who should take the lead on enforcing this. It cannot be the manufacturer, for had they been concerned already about standardised sizing, they would’ve implemented it already. So far the retailer has only been an intermediary (a “pipe”, as Sangeet would put it).

However, with the transaction cost of failed transactions being borne by the retailers, and these transaction costs being rather high in online retail, I expect the likes of Amazon and Myntra to take the lead in ensuring that sizing is standardised, perhaps by pushing up the ease of search of garments from manufacturers who already practice such sizing (these retailers have sufficient data to measure this easily).

It will be interesting to see how this plays out. Given history, I don’t expect retailers to collaborate in coming up this a standard. So assuming each major online retailer comes up with its own standard, the question is if it will start off being uniform or if it will converge to a common standard over time.

I also wonder if the lead in standardising sizes will be taken by private brands of the online retailers, since they have the most skin in the game in terms of costs, before other manufacturers will follow suit.

In any case, I trust that soon (how “soon” that soon is is questionable) I’ll be able to just look at the stated sizing on a garment and buy it (if it’s of my liking) without wondering how well it’ll fit me.

Shopping offline can be underwhelming

Maybe to compensate for the amount I’ve been buying on Amazon over the last few days (mostly baby stuff), I set off on Sunday to buy some stuff offline. And it was a most disappointing experience.

The biggest problem was the lack of choice and availability and inventory. I first went to a Levi’s showroom to buy a pair of jeans, having ripped three of them in the course of the last year (thanks to squatting I’m guessing).

I asked for comfort fit jeans and was shown a pair. Was rather underwhelming and I asked for more. Turned out that was the only pair of comfort fit jeans in the store.

And then I was looking to buy a pair of shorts. At least three stores on Jayanagar 11th Main Road were visited, only to be told none of them stocked shorts (Levi’s, Wills Lifestyle, Woodlands). I might have cribbed about lack of effective categorisation in online shopping but it’s a more acute problem offline, given the transaction cost of going to a store.

On Jayanagar 11th Main Road, for example, you have brand stores of every conceivable brand, but few stores have chosen to differentiate themselves by what they sell, rather than what brand. So you lack stores that specialise in shorts, or T-shirts, and so on.

For a while now I’ve been looking for a new pair of spectacles (hate my current frame, so I end up wearing contact lenses even when I don’t want to). GKB offered some choice, but nothing spectacular. SR Gopal Rao said they didn’t have large size frames, and had no clue when they’d arrive.

And there ended my shopping trip. The only things I’d been successful buying was a packet of freshly made rusks from a bakery (feel damn lucky most bakeries in Bangalore have in-house kitchen where they bake stuff fresh) and some medicines.

When your demands run into the so-called “long tail”, I guess nowadays online is the best bet. So I’ll possibly buy another pair of jeans online, having bought one pair from Korra and returned a pair to Amazon. I don’t normally buy clothes online, but on other tabs of my browser I’m checking out shorts on Amazon.

Oh, and I must mention Lenskart, who might end up getting an order for a pair of spectacles. They’ve set up what I call “experience centres” where you can check out their range of frames and try them on. Orders are fulfilled through their online store, since prescription glasses cannot be sold over the counter anyway (since the glasses need to be ground). I strongly believe that this is how retail will shape out in the future.

Levi’s Price Discrimination

So I’ve never managed to buy jeans on discount. Let me explain. Unlike most other people (if you go by what the store assistants tell you), I don’t like to wear faded jeans. It is perhaps an inherited hangover since my father used to consider jeans to be inherently dirty and would make me discard jeans as soon as they faded a little bit. It could also be more practical – since I sometimes like to wear jeans to official meetings, I want to wear jeans that look neat.

Now I’ve managed to drive my wife crazy with my shopping (and we’ve known each other for barely four years, shopped together for three maybe). She thinks I’m way too fussy about clothes, and can’t make up my mind easily. I’ve explained earlier on this blog why I take a long time over shoes (my sandals are now wearing out, so I’m getting ready for another ordeal). But the more fundamental differences that my wife and I have is with respect to jeans.

The problem is that we fundamentally disagree on what purpose jeans serve. I have traditionally looked at jeans as comfort wear. Trousers I’m absolutely comfortable in (I sometimes even sleep in my jeans), which I don’t need to wash too frequently, and which can be worn even after they get torn in non-strategic places. I’ve always bought “comfort fit” jeans, and after I graduated to branded jeans towards the end of my teens, my staple had been the comfort-fit Lee Chicago.

The problem is that my wife thinks of jeans as fashion-wear – things you need to necessarily look good in. Some of the jeans she owns are so skinny that sometimes she takes a really long time to change. She looks great in them, no doubt, but the problem is that she expects that I too wear such jeans. And so after some ten years, I have given up my loyalty towards Lee Chicago, and instead have to try out various skinny fits (as things stand now, I own only one pair of Lee Chicago, bought in 2009).

Ok all this is besides the point of this post (and the point of another post which I never wrote). Coming back to the point of this post, the deal is that nowadays I find it extremely hard to shop for jeans. Of course it doesn’t help that I don’t live in Kathriguppe (with its dozens of factory outlets) any more, and that in my part of town (Malleswaram-Rajajinagar) the only place you can find decent branded clothes is in malls, which are a pain. The bigger problem, though, is that it is very hard to find stores that stock my kind of jeans.

In the last couple of years, our strategy for shopping clothes has been to visit a multi-brand outlet in one of the two malls near our place, so that we have a wide variety of choice. Except that I have no choice. Because stores such as Lifestyle or Shopper’s Stop or Westside (which now mostly stocks private labels) or Central don’t stock my kind of jeans. At all. If you happen to locate a store clerk and ask him for “mid blue straight cut non-faded jeans” he will look at you as if you have just landed from another planet. He can be excused for giving you those looks, for his store simply doesn’t stock non-faded jeans, because of which he has never sold them!

So I happened to be on Brigade road over the weekend, and I had a small gap of about half an hour between two meetings, and thought I should visit the Levi’s flagship store there. I must mention that the salespeople there were definitely significantly more polite than I’ve ever seen at a multi=brand store. However, as soon as I repeated my mantra (mid blue straight cut non-faded jeans), the first thing the salesperson who approached me told me  was “oh Sir, but there’s not discount on that!”.

It’s clever price discrimination by Levi’s, to not sell non-faded jeans on discount. For they know that people who buy non-faded jeans tend to be older (hey I’m only thirty), or will be buying them for office wear, and they are less price elastic than the typical college kid who buys faded stuff. So while the college kid needs discounts to be attracted during the “discount season”, the “formal jeans” buyer needs no such attractions, and will pay full price for his stuff.

It is interesting to note, however, that companies that make formal clothes (not Levi’s) also offer massive discounts during the “discount seassons” (one of which is on now). That, though, can be explained by the fact that most people need a few sets of formal clothes (even those that normally wear faded jeans), and discounts are necessary to attract customers.

Now I’m beginning to think that the market for “formal jeans” in India is extremely niche, and if I”m acting above my age because I prefer such jeans. I half-expect my wife to call me an “uncle” be cause of this.

Whether to surprise or not

Today, my wife turns twenty five. It hasn’t been a good birthday so far, for she feels depressed that she’s growing old. It doesn’t help matters that I’ve failed to surprise her, while on my birthday six months back she had put together a series of fantastic surprises. In my defence, I treated her to an afternoon of unlimited shopping a couple of days back,which I had assumed was her”birthday gift”.

Anyway, the point is that it had been brought to my notice before I went out somewhere this evening that I’d failed to materialize with a “birthday gift” and I was wondering if I should get something on my way back. It is not like I didn’t have ideas. I had several. But as I went through them one by one I realized that for each of them, there was a credible rebuttal she could come out with for each of them that would make it seem like there was no “thought” behind that gift and the only reason I had brought it was that she was unhappy.

I reasoned that irrespective of what had happened in the intervening couple of hours when I was out, she would still be upset with me at the end of it. Given that she would be upset with me, the odds that the gift I would bring would completely melt her and she would be satisfied would be miniscule. Instead, I would only have to endure more sulking, with the added charge of my trying to bribe her out of her anger.

I guess the big problem with me that I’m too cold and rational most of the time (the few occasions when I get emotional, I go crazy and cry loud enough to bring my whole apartment complex down). So the rationalist in me decided to make the rational decision that the chances of winning over my wife with a superb gift was so low that it would not justify the effort involved in bringing that surprise. So I came home empty handed.

My wife is inside the bedroom now, pretending to read a book that isn’t particularly interesting, while I blog this sitting in the hall, having taken control of the TV and watching the French Open final. I guess I was guilty of not giving myself that chance to turn her over today. But then, I didn’t spend all that mind space in trying to find that superb gift. I told you right, that I’m too cold and rational most of the time. And I write about too many things on this blog.

Metro Notes

One of the advantages of being jobless is that though you’re poor in terms of money, you’re rich in time. So you have all the time you want to do things that give you random kicks, such as riding the new Bangalore metro on the second day of operation. The reason I chose to go today was that I had to anyway go to the MG Road area on some work, but also that the second day is a good time to see things early, while not getting caught in a mad rush.  My decision to go today was reinforced by a report in today’s paper that while there was much clamouring to get on to the first train yesterday, the second train was half-empty.

The supposedly showpiece MG Road station is not yet complete. You still can’t get to the station from the Plaza theater side, which is the “logical” side to get in if you’ve come to MG Road for shopping or generally hanging out, or even if your office is there. You need to cross over to the parade ground side at the Cauvery signal and then make your way through some narrow barricades before you get to the entrance. You get frisked at the entrance (this might end up being a bottleneck) after which you get to buy tickets. There was a queue of about 10 people when I got there.

There is still scope for the ticket staff to become more efficient, and for people to learn to carry exact change (especially given that you have tickets for Rs. 12, Rs. 14, etc). However, I would imagine that in the long term, most people would end up using a travel card, so the pressure on the counters may actually decrease. One disappointing thing was that they didn’t sell return tickets. I would have to stand in queue again at Indiranagar.

You have escalators only for going up, and you have to take the stairs when you exit the station. I don’t know if this is a method to cut costs or lead-time, but it would be a letdown if you had to take the stairs down each time, especially since the stairs were a major bottleneck in exiting the station when I disembarked from MG Road on the return journey. Another bottleneck while exiting at MG Road was the turnstiles. On your way in, the ticket booths are the bottlenecks so the turnstiles are free. Not so on the way out. However, I don’t see much scope for putting more turnstiles there so I don’t know how the metro will cope with increased demand.

The train is quite small (3 bogies long) but I’m told it’ll be increased to 6 soon. Maybe the train wasn’t as full as expected but I found the temperature in the train too cold on the way to Indiranagar (it was ok on the return journey when the train was full).  The indiranagar station was incredibly convenient and not crowded at all. Entry, exit, ticket purchase and turnstiles were all extremely smooth, and the view from the station platform is stunning, especially towards the ulsoor side. Speaking of views from trains, the metro has now given scope for a new set of hoardings for the city. These hoardings can be put up at the “metro level” along the metro line. I’d be surprised if no businessman were to take this opportunity.

The train itself doesn’t move too fast, especially since there are so many curves on the route. On the straight MG Road stretch, however, the train moves well at a faster rate. The announcements on the train still need some work. The grammar of the Kannada announcements is atrocious, and the funniest bit is when they try and explain “mind the gap” in Kannada and Hindi. The hindi announcements also carry a very strong Kannadiga accent.

There are some other measures that the metro corporation has taken in order to get people acquainted with the metro. There is usually an officer standing at the turnstiles who tells you how you should swipe (on entry) or deposit (on exit) your token. Then, there are security guards at the platform itself who make sure passengers are standing back when the trains arrive, and that they are not blocking the doors when it’s closing.

The journey from MG Road to Indiranagar was extremely quick and painless. I believe that the metro has already demonstrated its ability in making the city smaller, and I can now only hope that the full stretch of the metro (including the underground stretch at Majestic) gets completed fast. I can’t wait for the day when I take a short walk to the Jayanagar metro station and do two quick journeys to reach MG Road or Indirangar easily, safely and painlessly.

Bangalore Book Festival

So today I made my way to Gayatri Vihar in the Palace Grounds to visit the Bangalore Book Festival, on its last day. It was interesting, though a bit crowded (what would you expect on the last day of an exhibition? and that too, when it’s a Sunday?). I didn’t buy much (just picked up two books) given the massive unread pile that lies at home. However, there was much scope for pertinent observations. Like I always do when I have a large number of unrelated pertinent observations, I’ll write this in bullet point form.

  • There were some 200 stalls. Actually, there might have been more. I didn’t keep count, despite the stalls having been numbered. Yeah, you can say that I wasn’t very observant.
  • All the major bookshops in Bangalore barring the multicity ones had set up shop there. I don’t really know what they were doing there. Or were they just trying to capture the market that only buys in fairs? Or did they set up stall there just to advertise themselves?
  • It seems like a lot of shops were trying to use the fair to get rid of inventory they wanted to discard. All they had to do was to stack all of this on one table and put a common price tag (say Rs. 50) on every book in that collection, and it was enough to draw insane crowds
  • One interesting stall at the fair had been set up by pothi.com an online self-publishing company. I’ll probably check them out sometime next year when I might want to publish a blook. Seems like an interesting business model they’ve got. Print on demand!
  • I also met the flipkart.com guys at the fair. Once again, they were there for advertising themselves. Need to check them out sometime. Given the kind of books I buy, I think online is the best place to get long tail stuff.
  • There was an incredibly large number of islamic publishing houses at the fair! And have you guys seen the “want qur an? call 98xxxxxxxx for free copy” hoardings all over the city? Wonder why the Bajrang Dal doesn’t target those
  • There was large vernacular presence at the fair. I remember reading in the papers that there was a quota for Kannada publishers, but there was reasonable presence for other languages also, like Gult, Tam, Mellu, Hindi
  • A large number of stalls were ideology driven. Publishing houses attached to cults had set up stalls, probably to further the cause of their own cult. So there was an ISKCON stall, a Ramakrishna Mutt stall, a Ramana Maharshi stall, etc.
  • Attendance at most of these niche stalls was quite thin, as people mostly crowded the stalls being run by bookstores in order to hunt for bargains. Attendance was also mostly thin at publisher-run stalls, making me wonder why most of these people had bothered to come to the fair at all.
  • I saw one awesomely funny banner at the place. It was by “Dr Partha Bagchi, the world leader in stammering for last 20 years” or some such thing. Was too lazy to pull out my phone and click pic. But it was a masterpiece of a banner
  • Another interesting ideological publisher there was “Leftword books”. Their two sales reps were in kurtas and carrying jholas (ok I made the latter part up). And they were sellling all sorts of left-wing books. Wonder who funds them! And they were also selling posters of Che for 10 bucks each
  • I wonder what impact this fair will have on bookstores in Bangalore in the next few days. Or probably it was mostly the non-regular book buyers who did business at the fair and so the regulars will be back at their favourite shops tomorrow.

I bought two books. Vedam Jaishankar’s Casting A Spell: A history of Karnataka cricket (I got it at Rs. 200, as opposed to a list price of Rs 500) and Ravi Vasudevan’s “Making Meaning in Indian Cinema”.