Sugar and social media

For the last one (or is it two?) weeks, I’ve been off all social media. For the last three weeks or so, until a friend baked a wonderful brownie on Wednesday, I was off sugars as well. And I find that my mind reacts similarly to sugar and to social media.

Essentially, the more frequently I’ve been consuming them, the more receptive my mind is to them. I’ve written this in the context of twitter recently – having been largely off Twitter for the last one month or so, I started enjoying my weekly logins less and less with time. Without regular use of the platform, there was no sense of belonging. When you were missing most of the things on the platform anyway, there was no fear of missing out.

So when I logged in to twitter two weekends back, I’d logged out within ten minutes. I haven’t logged in since (though this has since been coopted into a wider social media blackout).

It is similar with sugar. I’d written something similar to this eleven years back, though not to the same effect. Back then again (in the middle of what has been my greatest ever weight loss episode) I ran a consistent calorie deficit for two months, being strictly off sugars and fatty foods. After two months, when I tasted some sweets, I found myself facing a sugar high, and then being unable to have more sugars.

While I got back to sugars soon after that (massive weight loss having been achieved), I’ve periodically gone on and off them. I’m currently in an “off” period, though I’ve periodically “cheated”. And each time I’ve cheated I’ve felt the same as I did when I logged in to twitter – wondered what the big deal with sugar is and why I bother eating it at all.

Last Sunday it was my father-in-law’s birthday, and I broke my “no sugar” rule to eat a piece of his birthday cake. I couldn’t go beyond one piece, though. It was a mixture of disgust with myself and “what’s the big deal with this?” that I felt. It was a similar story on Tuesday, when I similarly couldn’t go beyond one piece of my daughter’s birthday cake (to be fair, it was excessively sweet).

On Wednesday, though, that changed. My friend’s brownie was delicious, and I ended up bingeing on it. And having consumed that much sugar, I continued thulping sugars for the next two days. It took some enormous willpower yesterday morning to get myself off sugars once again.

With social media that is similar. Whenever I go off it, as long as my visits back are short, I fail to get excited by it. However, every time I go beyond a threshold (maybe two hours of twitter in a stretch?) I’m addicted once again.

This may not sound like two many data points, but the moral of this story that I would like to draw is that social media is like sugar. Treat your social media consumption like you treat your consumption of sugar. At least if you’re like me, they affect your mind in the same way.

Twitter and bang-bang control

People who follow me on twitter must be aware that I’m prone to taking periodic sabbaticals from the platform. The reasons vary. Sometimes it’s addiction. Sometimes it’s the negativity. Sometimes it’s the outrage. Sometimes it’s the surfeit of information.

The period of the sabbaticals also vary. Sometimes it lasts barely a day. Sometimes a week. Sometimes even a few months. However, each time I end a twitter sabbatical, I promise myself that “this time I will use the platform in moderation”. And each time it doesn’t happen.

I go headlong into being addicted, feeding off all the positive and negative feelings that the platform sets off. I get sucked into looking for that one more notification of who has followed me, or who has said something to me.

And so it happens. In control theory they call this “bang bang control“. I’m either taking a sabbatical from Twitter, or spending half my waking hours on the platform. I’ve wondered why this happens, but until today I didn’t have the answer. Now I think I do.

As it happens I’m in the middle of yet another sabbatical. Unlike some of my earlier ones, I didn’t announce the sabbatical to the world. One night I simply logged off. However, it’s not a full sabbatical.

Once a week I log on to check messages and notifications. While I’m at it, I read a few tweets. Last weekend, I read tweets for an hour or so, and put out some tweets in that time as well. Earlier today, this process lasted ten minutes. I got bored.

I mean, some of the tweets were interesting. Some were insightful. I might have even read a tweetstorm or two. I surely clicked on 5-6 links, thus opening new tabs. But ten minutes later, there was nothing to the platform.

Maybe because I’ve tweeted sparingly in the last two weeks, there were no notifications. I’ve completely missed out on all the memes that have dominated twitter for the last one week but haven’t been big enough to make it to the Times of India (my main source for mainstream news).

I’ve possibly forgotten the personas I’ve built up in my head of people who I follow on Twitter but who I don’t know in real life – shorn of these personas their tweets have seemed inane.

Putting it another way, twitter has this massive feedback loop. The more time you spend on it, the more sense it makes. And so you spend even more time on it.

When you spend little time on Twitter, a lot of tweets don’t make sense  to you. Shorn of the context, they are simply meaningless. It is usually not possible to convey both meaning and context in 280 characters or less.

And that explains it. The positive feedback loop of the platform. When you use it sparingly, there is little base for the positive feedback to kick in. And so you can get bored. But spend a couple of hours on one day on the platform, and the positive loop starts kicking in.

And then addiction happens.

Yet another social media sabbatical

Those of you who know me well know that I keep taking these social media sabbaticals. Once in a while I decide that I’m spending too much time on these platforms, wasting both time and mental energy, and log off. Time has come for yet another such break.

I had a bumper day on twitter yesterday. I wrote this one tweet storm that went viral. Some 2000 plus retweets and all that. Basically I used some 15 tweets to explain Bayes’s Theorem, a concept that most people find really hard to understand.

For the last 24 hours, my twitter mentions have been a mess. I’ve tried various things – applying filters, switching from the native app to tweetdeck, etc. but I find that I keep checking my mentions for that dopamine rush that comes out of new followers (I have some 1500 new followers after the tweetstorm, including Chris Arnade of Dignity fame), new retweets and new likes.

And the dopamine rush is frequently killed by hate, as a tweetstorm like this will inevitably generate. I did another tweetstorm this morning detailing this hate – it has to do with the “two Overton Windows” post I’d written a couple of weeks ago.

People are so deranged that even a maths tweetstorm (like the one at the beginning of this post) can be made political, and you see people go on and on.

In fact, there is this other piece I had written (for Mint, back in 2015) that again uses Bayes’s Theorem to explain online flamewars. Five years down, everything I wrote is true.

It is futile to engage with most people on Twitter, especially when they take their political selves too seriously. It can be exhausting, and 27 hours after I wrote that tweetstorm I’m completely exhausted.

So yeah this is not a social media sabbatical like my previous ones where I logged off all media. As things stand I’m only off Twitter (I’ve taken mitigating steps on other platforms to protect my blood pressure and serotonin).

Then again, those of you who know me well know that when I’m off twitter I’ll be writing more here. You can continue to expect that. I hope to be more productive here, and in my work (I’m swamped with work this lockdown) as well.

I continue to be available on WhatsApp, and Telegram, and email. Those of you who have my email or number can reach me in one of those places. For everything else, there’s the “contact” tab on this blog.

See you more regularly here in the coming days!

A month of detox

I cheated a little bit this morning. Since it’s been a month now since I got off Twitter and Facebook, I logged in to both for about a minute each, to check if I have any messages. The ones on Facebook weren’t of much use – just some general messages. There was one DM on twitter which had value, and I sent the guy an email explaining I don’t use twitter any more. I presently logged out.

The one month off Twitter and Facebook has so far gone off fantastically. For starters it’s given me plenty of time to read, meet people, talk to people and other useful stuff. And apart from some interesting links that people post on Twitter, I haven’t really missed either of them.

There have been times when there have been thoughts that would have earlier led to a tweet. However, given that the option exists no more, I end up doing one of two things – if there is substance to the tweet and I can elaborate on it, then I do so and it results in a blog post (you must have noticed that the frequency of blogging has gone up significantly in the last one month).

If it’s not really blog worthy but just something that I want to share with someone, I think of whose attention I would have liked to have caught by putting that tweet. In most cases I have found that there is a small set of people whose attention I would have liked to catch with a tweet – every time I tweeted, I would think of how a particular set of people would respond. So what I do when I have something to say and a particular set of people to say it to is to just message it to them.

While this gives a much better chance of them responding to the message than if they just saw it on their timeline (or missed seeing it), it also has the added benefit of starting conversations. Which is not a bad thing at all. In the last one month I’ve seen that my usage of WhatsApp and Google Talk has gone up significantly.

The only thing I miss about twitter is the interesting links that people post. I’ve tried a few things to remedy that. Firstly I tried to see if I could write a script that crawls my timeline, gets popular links (based on a set of defined metrics), and then bookmarks the top five each day. I went some way with the code (pasted below the fold here) but couldn’t figure how to post the linked articles to Pocket (my article bookmarker of choice). So I ended up tweeting those chosen links (!!) with a #looksinteresting hashtag, so that ifttt does the job of adding to Pocket.

It went for a bit till multiple people told me the tweets were spammy. And then I realized I needed to tweak the algorithm, and it needed significant improvement. And then I realized the solution was at hand – Flipboard.

If you have an android phone or an iPad and not used FlipBoard you’re really missing something. it’s a great app that curates articles based on your indicated areas of interest and history, and one of the sources it can get links from is your own Twitter and Facebook accounts. It is generally good in terms of its algo and good links usually bubble up there.

When I went off Twitter and Facebook on the 6th of August (in a fit of rage, outraged by all the outrage and negativity on the two media) I wanted complete isolation. And thus I deleted Twitter and Facebook from my FlipBoard also. Now I realized that adding back twitter on FlipBoard will allow me to access the nice links shared there without really getting addicted back to twitter, or partaking all the outrage.

For the last two weeks it’s worked like a charm. That twitter is present only on FlipBoard, which I use not more than twice a day (once in the morning, once at night), means that I’ve had the best of both worlds. And not being on twitter has meant that i’ve been able to get a fair bit of work done, finished three books (my first attempt at reading fiction in ten years fizzled out midway, though – Joseph Conrad’s Heart of Darkness failed to sustain my interest beyond about 40% (I have it on kindle) ), written dozens of blog posts across the three blogs and had more meaningful conversations with people.

I hereby extend my sabbatical from Twitter and Facebook for another month.

Below the fold is the code I wrote. It’s in R. I hope you can make some sense of it.

Continue reading “A month of detox”