Tag: neighbour

MGM Channel

Yesterday I upgraded my Tata Sky package to Annual Mega Pack (with the would-be-ladywife wanting all Kannada and Telugu channels, and all movie channles; and with me wanting all sports channels this was most economical). And got service to this channel called MGM which was earlier part of an add-on package I wasn’t sure I wanted (along with TCM, Lumiere and Warner Brothers).

So last evening I celebrated the upgradation of my Tata Sky package by watching this random (isn’t close to the same league as the dollars trilogy or once upon a time in the west) western called Hang ’em High. Decent movie, but what made it immensely watchable is that there were no ads.

Yes, you read that right. MGM doesn’t show any ads in the middle of movies. Not one. And given the Tata Sky pricing, I guess it charges a reasonable subscription fee to fund itself! The sad part is that they don’t advertise this enough and so probably they aren’t able to collect as much subscription fees as they could. Nevertheless, this is a beautiful model and I just hope they sustain (my assumption is that if they didn’t show ads during a Sunday evening movie, they won’t show ads at all).

Given the surfeit of advertising that plagues most of our movie channels, I knew something like this was going to happen sometime. A channel that subsists on user subscription rather than spoiling the viewing experience by flooding the movie with ads. And what has made this possible is direct to home television, where your choice of channels isn’t dictated by your neighbour’s. And one in which it is easy for the channel to monitor the number of subscribers without the distributor (in this case , Tata SKY) fudging the numbers.

We need to be thankful to DTH for enabling such beautiful concepts like no-ad-movies, and thank MGM for taking a bold step and starting a no ad channel. Now, can sports channels create “plus versions” of themselves where they’ll show uninterrupted sport rather than cutting the first and last ball of each over and showing  the rest of the over in a smaller screen? I’m sure there are enough people who will be willing to pay a premium for it.

And I wish a similar model comes up for radio (Worldspace RIP but you didn’t offer radio in car). Again, too many ads.

Shivarathri

Today is Shivarathri. It is a holiday for the National Stock Exchange, which has made it an optional holiday for us (there are 10 such days of which we can choose 3). And I’ve chosen to exercise this option today. Sitting at home and battling internal demons. And saying goodbye to winter.

My mother says that the fact that it has become considerably hotter today points to the greatness of God. “It is ordained that on the day of Shivarathri, winter will cry ‘shiva shiva’ and run away, and that it has suddenly become hot today is an indication that God still makes nature obey ‘the laws’ “.

I agree with her argument but not with her conclusion. I say that the fact that winter seems to be on its way out today, on the day of Shivarathri, points to the greatness of the people who made our calendar. That they managed to study the stars accurately, and came up with a sustainable forecast regarding the closing date for winter that is valid even thousands of years hence is a good indication of how brilliant they were.

Like that coffee bite argument used to say, the argument continues.

Today being Shivarathri also means that it should be a night dedicated to the lingam – the most commonly worshipped form of Shiva. I wonder how many people are currently looking at their hands and thinking of a form of Vishnu that is worshipped in Puri.

This morning, my neighbour went to a nearby Shiva temple, to take part in something like “linga abhishekam”. She took along a mixture of milk, ganga jal (water from the Ganga; not H2SO4 of Bhagalpur) and sugar to do the pooja. Later on, my mother was on the phone with her sister, and after a long philosophical discussion they concluded that women doing the “linga abhishekam” is not part of South Indian Brahmin culture.