Tag: louvvu

Arranged Scissors 12 – Rejection Sharing Agreements

This is similar to the Klose-Podolski corollary to the Goalkeeper Theory. To refresh your memory, or to fresh it in case I haven’t mentioned this earlier, the Klose-Podolski corollary refers to a case of two close friends who decide to hit on the same person. The implicit understanding is that they don’t regard each other as rivals but blade together, and first get rid of all the other suitors before they engage in one last showdown so that the bladee picks one of them.

We came up with this corollary to the Goalkeeper Theory shortly after the 2006 Football World Cup, during which Klose and Podolki formed a cracking strike partnership for Germany. Later on, they were to play together for Bayerrn Munchen, but like most Klose-Podolski arrangements, they too ended up in bitterness with Poodolski (who scored the lesser number of goals among the two) publicly voicing his bitterness and finally transferring to his “native” Koln.

Now that the crazy digression is out of the way, let me get to the point. Today is the first day of Navaratri, and with the inauspicious “Mahalaya Paksha” having gotten out of the way, arranged scissors is back in full earnest. This also means that I re-enter the market, though I’m still yet to list myself (don’t plan to for a while at least. OTC is said to give superior valuations). And some casual conversation and some not-so-casual phone calls this morning, I have been thinking of the arranged marriage equivalent of the Klose-Podolski arrangement.

So basically, as part of this arrangements, two parties who are looking to hit the same side of the deal strike a deal to share “rejection information” with each other. “Rejection information” can be of the following two types:

  • Today I found out about this girl. She seems to be really good in most respects – good looking, rich, good family background, virgin and all that. But for some (usually random) reason, my son doesn’t want to marry her. Why don’t you try her for your son?
  • Today I found out about this girl. Talked to her, her parents, etc. Doesn’t seem like a good prospect at all. She is either ugly or too “forward” or her family background is bad. I think the chances of her getting along with your son is quite low. Don’t waste your time with her.

Note that both of this is extremely useful information, especially in an illiquid market. What is important here is the nature of people with whom you strike such agreements. The basic thing is that your correlation with them should neither be too low nor too high. Ideally, they should belong to the same/similar caste, should have a fairly similar family background, etc. but the boys shouldn’t be too similar. Yeah, I think that is a fair criterion – they should be as similar as possible in terms of “arranged criteria” but as different as possible in terms of “louvvu criteria”.

Basically if the correlation is too low, then you can’t really trust their judgment on counterparties. On the other hand, if the correlation is too high, then it is extremely likely that they turn out to be “rivals” and that if one party rejects a girl, it’s unlikely that the other party will like the girl. I supppose you get what I’m talking about.

One downside to such agreements that I can think of – it might cause bitterness later on in life, long after the goal has been scored. The feeling that “this guy married a girl that I rejected” or the other way round might come back to haunt you later on in life.

Arranged Scissors 5 – Finding the Right Exchange

If you look at my IIMB grade card, one subject stands out. It is one of the two Cs that I have on the card, and the other was in a “dead rubber” (5th/6th term where grades didn’t matter for placements). This C was in introductory marketing management. Where the major compoenent was a group project called the application exercise (ap-ex). I frequently crib that I did badly in that project because four out of six people in my group did no work, or even negative work (and this is true). Digging deeper, however, I think the more fundamental issue was that the two of us who worked didn’t really know what we were doing. We failed to understand the concept of STP till a few years after the project was over.

STP is one of the most fundamental concepts in marketing. It stands for Segmentation, Targeting and Positioning. I quickly appreciated Positioning, but took a long time in trying to figure out the difference between segmentation and targeting. In my defence, they are highly inter-related concepts, and unless you look at it from the point of view of social sciences (where each unique point fetches you one mark in the board exam) it is not intuitive that they are separate concepts.

So you segment the “population” based on various axes. Taking these axes in conjunction, you end up “segmenting” the population into a large number of hypercubes. Then you do the “targeting”. Find the set of hypercubes that you want to sell your product to (in the context this post is about, sell yourself to). And so once you have found your “target segment” or set of “target segments” you “position yourself” and go out to sell. And then you need to figure out the “4 Ps” of marketing. Product (fixed here – it’s you). Price (irrelevant if you don’t plan to take dowry). Forgot one P. The other is Place (where you will sell).

The arranged marriage market can be broadly be divided into two – OTC and exchanges. OTC (over the counter) is the case where you have a mutual acquaintance setting you up with a counterparty. The only difference here between arranged and normal scissors is that in the arranged case, it is your parents who are set up with the counterparty’s parents rather you getting set up directly. Since it is a mutual acquaintance doing the setting up, the counterparty is at max two degrees away, and this makes the due diligence process a lot easier. Also, you have one interested third party who will keep nudging you and pushing hte process back and forth and generally catalyzing it. So people in general prefer it. Historically, there were no formal exchanges (apart from say a few “well known village elders”). Most transactions were OTC.

One problem in financial OTC markets is counterparty risk (which is what has prompted the US government to prop up AIG) but this is not a unique problem with OTC arranged marriage market – counterparty risk will always be there irrespective of the method in which the relationship was formed. Apart from providing counterparty protection, one important role that financial exchanges play is to improve liquidity in the market. The number of transactions that happen in the exchange ensure that the market is efficient and prices are fair. Liquidity is an important asset in the arranged marriage exchanges also.

The problem that I’m trying to describe in this post is about segmenting the exchanges based on their most popular commodity types. I don’t have reall live examples of this, but then for each product you will want to go to a different exchange. For example (this example may not be factually correct) both the Chicago Board of Trade (CBoT) and Chicago Mercantile Exchange (CME) trade in both corn futures and cattle futures. However, the volume of corn futures that are traded on CBoT is significantly larger than the volume of corn futures traded on the CME. And the volume of cattle futures traded on the CME might be siginicantly larger than the corresponding volume in CBoT.

So if you want to buy cattle futures, you are better off going to the CME rather than the CBoT since the former has significantly greater liquidity in this product, and thus you are assured of getting a “fairer” price. Similarly, to buy corn you should rather go to CBoT than CME. I suppose you get the drift. Now, the same is true with the arranged marriage market also. If you want to get listed on an exchange, you will need to make sure that you get listed on the right exchange – the exchange where you are most likely to find people belonging to your target segment.

To take an example, if you think you want a Tamil-speaking spouse, you are significantly better off listing on tamilmatrimony.com rather than listing on telugumatrimony.com, right? Of course this is just a simplistic example which I have presented because the segmentation and difference in markets is clear. Things in the real world are not so easy.

There are various kinds of marriage exchanges around. In fact, this has been a flourishing profession for a large number of years, and even the recent boom in louvvu marriages has done nothing to stem the flow of this market. You will have every swamiji in every mutt who will want to perform social service by opening a marriage exchange. Then, you have a few offline for-profit exchanges. Some of them work on a per-deal basis. Others charge you for listing, since it is tough for them to track the relationships that they’ve managed to create. Then, this is one business which has clearly survived the dotcom bust of 2001-02. The fact that this business is flourishing can be seen on the left sidebar of this page where I suppose a large number of them will be advertising. In fact, I encourage you to click through them since that will result in precious adsense revenue for me.

There is nothing wrong in carpet bombing, but that comes at a price. Notwithstanding the listing fees (which are usually nominal), you will have to deal with a significantly large number of “obviously misfit” CVs and bump them off. Especially if you live far away from the exchanges and have someone else broking for you, you don’t want to burden them too much, right? So the problem is in doing your segmentation and targeting. And then researching the exchanges to find which exchange has most liquidity for products belonging to both your segment as well as your target segment. And get listed on them ratehr than wasting precious time, energy and money listing on exchanges that are unlikely to be useful.

Since I began this (extremely long) post with marketing fundaes, I should complete it with some more (which is irrelevant to the rest of this post). A standard process for advertising is AIDA (Awareness-Interest-Desire-Action). Typically for a relationship to “happen”, you need a minimum of D from at least one of the parties, and a minimum of I from the other party. The normal arranged marriage process, however, assumes that an I-I is a sufficient condition for a sufficient lifelong relationship, and don’t give enough time and space for people to check if D is there. Hence the disasters. Hence the tilt towards the CMPs.

Arranged Scissors 1 – The Common Minimum Programme

Arranged Scissors 2

Arranged Scissors 3 – Due Diligence

Arranged Scissors 4 – Dear Cesare

Year Ending Post

Last december 31, I wrote a this day that year post. Two years back, I had published a short story. The year before, I had written about the events of the day, and one year prior I was mugging for what was going to be a disastrous marketing exam. As I am writing this, I’m playing scrabble on facebook, and bridge with my computer. I’m listening to music, and am planning to hit the sack soon.

This afternoon I received a mail from my boss, which he said is a standard format mail he sends to friends and colleagues. It was full of pictures of him and his wife and his kids, and stories about what they did this year. About the changes and special events in each of their lives. About how the year has been from different perspectives. And so forth. I think I have received a couple of other similar mails (from US based people – this might be some american funda; my boss also lived in America till early this year) from other acquaintances (though, without pics) which I haven’t bothered to read. Since I’m clueless about what to write, I think I’ll just do a standard year-end roundup.

The most significant thing for me was my move to Gurgaon, and to this new job. That had been preceded by four months of joblessness, and more than two years of acute NED (in fact, I think it was during this period of extended NED that I actually invented the term NED).

The concept of NED also seemed to advance by leaps and bounds this year. I have heard of people who are at least three degrees away from me use it. The message of this concept seems to be spreading. I am sure that one day it will be famous, but then I’m not sure if I, as its inventor/discoverer, will get due credit.

Another significant event of the year has been the movement of this blog from livejournal to its present location. I must mention that this website has been like “glad bangles” for me. A week after I inaugurated this, I had a nice job offer, ending over a year of NED. There were a few other changes also in my life around that time, which I don’t remember now. What I do remember was classifying this website as “glad bangles”. and I like this better than Mad Angles.

On the louvvu front, it was a very quiet year, apart from one quick episode. Maybe one of the least productive years – comparable, maybe, to my years back in IIT.

Ok I think NED is happening. i just resigned my scrabble game. I had resigned my bridge game ages back, and I’d closed the program. I’m feeling sleepy now. So I’ll close it here. Happy new year. And I think this is the worst year-ending post that I’ve written in a long time. This website maybe deserved a much better new year post in the year end but it’s ok.

Re-run of an old story

It’s been a strange evening. Maybe it’s the first time in a long time that I’ve left office really early, without a definite plan. My evening has followed approximately this kind of a pattern – nostalgia, delirium, nostalgia again, sadness (because Anand lost), yet another bout of delirum followed by yet another bout of nostalgia; then the inevitable full-blown NED, followed by declaration of NED, and then a long storytelling session.

I don’t write much fiction. In fact, I think I’ve written not more than two short stories in my entire adult writing career. There have been a number of other projects that I’ve started, but most have been stillborn. When I write fiction, my method of choice is what can be called in Digital Signal Processing (DSP) terminology as “sampling and interpolation”.

My memory is organized in a way that it mostly remembers snapshots. Usually in pictorial form. When I try to remember a certain incident, I remember it as something like a slide show. A series of images flash in my head. They are usually enough to tell the story, but not enough for the story to sound complete to a second person. Hence, I will need to supplement these pictuers with commentary. It’s like drawing a line through a set of points. Interpolation. It’s late in the night and I don’t want to get technical, but I suppose you perfectly understand what I’m talking about if you know DSP.

I revisited one of the two short stories a week back, and was horrified as to how badly it was written. This was written some four years back, within the first year of my writing career. And when I had written it, I had thought I had written a masterpiece. Now it seems all so juvenile, and cliched, and definitely not something I would be proud of.

After the storytelling session an hour back, I found reason to revisit the other short story that I’ve written. I’m not perfectly happy with it – I still think it needs a lot of polishing, but I like the basic construct. I like the way I’ve structured this story. Maybe two years down the line I’ll find this to be crappy too, but right now I still like it. I want to re-run it here for the benefit of readers who have started reading my blog in the last two years. As for the rest of you, I still think it’s woth it if you would read this story again. It’s fairly good, trust me.

I begin: (story behind the fold)

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