Why MBAs do finance – a studs and fighters perspective

I don’t have sources here but enough people have cribbed that nowadays too many MBAs are going into finance, and banking, and not too many of them get into “real management” jobs, which is what the country/the world desires them to get into. I clearly remmeber a Mint column on this topic by Govind Sankaranarayanan. And that is surely not the exception. And I remember reading this article very recently (don’t know where) which says that the reason MBAs were taken into banking was to provide a business perspective to banking, and not to be hardcore finance people themselves.

Management roles can be broadly classified into two – functional management and coordination management (the latter is also known as “general” management). Functional management is more like “captaincy” – you essentially do similar work to what your team does, and you guide and direct them, and help them, and boss over them, and get paid a lot more for it. The best part of functional management is that you can outsource all the chutiya kaam to some underling. And there is enough “functional” interaction for you with your team in order to keep your mind fresh.

Coordination management, on the other hand is mostly about getting things done. You don’t necessarily need to have experrtise in what your team does, though some degree of comfort does help. Most of your work is in coordinating various things, talking to people, both inside the team and outside, both inside the company and outside, and making sure that things are done. No special studness is generally required for it – all it requires is to be able to follow standard operating procedures, and also to be able to get work done out of people.

Historically, functional managers have been “grown” from within the team. it is typically someone who was doing similar work at a lower level who gets promoted and hence takes on a leadership role. So in an engineering job, the functional manager is also an engineer. The sales manager is also typically a salesman. And so on.

Historically, MBAs have been generally staffed in “coordination management” roles. Typically these are multifunctional multiskilled areas for which it is not easy to pick someone from one of the existing departments, and hence MBAs are recruited. Historically, when people have talked about “management”, they have referred to this kind of a role.

So through my description above, and through your own observations in several places, you would have figured out that coordination management/general management is typically a fairly fighter process. It is about getting things done, about following processes, about delivering, etc.

This applies only to India – but there is a reasonably high “stud cutoff” that is required in order to get into the better B-schools in the country. This is because the dominant MBA entrance exam – CAT – is an uberstud exam (I would argue that it is even more stud than the JEE – which requires some preparation at least, and hence puts a reasonable fighter cutoff). So you have all these studs getting into IIMs, and then discovering that the typical general management job is too fighter and too less stud for them, and then looking for an escape route.

Finance provides that escape route. Finance provides that escape valve to all those MBAs who figure out that they may not do well in case they get into general management. Finance as it was in the last 5-10 years was reasonably stud. And thus attracted MBAs in reasonably large numbers.

The simple fact is that a large number of people who get into MBA won’t be able to fit into a general management kind of job. Hence there is no use of commentators cribbing about this fact.

If the IIMs decide that they would rather produce general managers rather than functional managers, they would do well to change admission requirements. To make admission less stud and more fighter. ISB, in that sense, seems to be doing a decent job – by having significantly lower stud cutoffs and putting more emphasis on work experience and other fighterly aspects. Hence, you are more likely to find an ISB alum going into general managementt as opposed to IIM alum.

Don’t use stud processes for fighter jobs and fighter processes for stud jobs

When people crib to other people that their job is not too exciting and that it’s too process-oriented and that there’s not muc scope for independend thinking, the usual response is that no job is inherently process-oriented or thinking-oriented, and that what matters is the way in which one perceives his job. People usually say that it doesn’t matter if a job is stud or fighter, and you can choose to do it the way you want to. This is wrong.

So there are two kinds of jobs – stud (i.e. insight-oriented) and fighter (i.e. process oriented). And you can do the job in either a stud manner (trying to “solve a problem” and looking for insights) or in a fighter manner (logically breaking down the problem, structuring it according to known formula and then applying known processes to each sub-problem). So this gives scope for a 2 by 2. I don’t want this to look like a BCG paper so I’m not actually drawing a 2 by 2.

Two of the four quadrants are “normal” and productive – doing stud jobs in a stud manner, and fighter jobs in a fighter manner. There is usually an expectancy match here in terms of the person doing the job and the “client” (client is defined loosely here as the person for whom this job is being done. in most cases it’s the boss). Both parties have a good idea about the time it will tak e  for the job to be done, the quality of the solution, and so on. If you are in either of these two quadrants you are good.

You can’t do a stud job (something that inherently requires insight) using a fighter process. A fighter process, by definition, looks out for known kind of solutions. When the nature of the solution is completely unknown, or if the problem is completely unstructured, the fighter behaves like a headless chicken. It is only in very rare and lucky conditions that the fighter will be able to do the stud job. As for “fighterization”, about which I’ve been talking so much on this blog, the problem definition is usually tweaked slightly in order to convert the stud problem to a fighter problem. So in effect, you should not try to solve a “stud problem” using a fighter process. Also, as an employer, it is unfair to expect a mostly fighter employee to come up with a good solution for a stud problem.

The fourth quadrant is what I started off this blog post with – studs doing fighter jobs. The point here is that there is no real harm in doing a fighter job in a stud manner, and the stud should be able to come up wiht a pretty good solution. The problem is wiht expectations, and with efficiency. Doing a fighter job in a stud manner creates inefficiency, since a large part of the “solution” involves reinventing the wheel. Yes, the stud might be able to come up with enhanced solutions – maybe solve the problem for a general case, or make the solution more scalable or sustainable, but unless the “client” understands that the problem was a stud problem, he is unlikely to care for these enhancements (unless he asked for them of course), and is likely to get pained because of lack of efficiency.

Before doing something it is important to figure out if the client expects a stud solution or a fighter solution. And tailor your working style according to that. Else there could be serious expectation mismatch which can lead to some level of dissatisfaction.

And when you are distributing work to subordinates, it might also help to classify them using stud nad fighter scales and give them jobs that take advantage of their stronger suits. I know you can’t do this completely – since transaction costs of having more than one person working on a small piece of work can be high – but if you do this to the extent possible it is likely that you will get superior results out of everyone.

Fighterization of food

One of the topics that I’d introduced on my blog not so long ago was “fighterization“. The funda was basically about how professions that are inherently stud are “fighterzied” so that a larger number of people can participate in it, and a larger number of people can be served. In the original post, I had written about how strategy consulting has completely changed based on fighterization.

After that, I pointed out about how processes are set – my hypothesis being that the “process” is something that some stud would have followed, and which some people liked because of which it became a process. And more recently, I wrote about the fighterization of Carnatic music, which is an exception to the general rule. Classical music has not been fighterized so as to enable more people to participate, or to serve a larger market. It has naturally evolved this way.

And even more recently, I had talked about how “stud instructions” (which are looser, and more ‘principles based’) are inherently different from “fighter instructions” (which are basically a set of rules). Ravi, in a comment on Mohit‘s google reader shared items, said it’s like rule-based versus principles-based regulation.

Today I was reading this Vir Sanghvi piece on Lucknowi cuisine, which among other things talks about the fact that it is pulao that is made in Lucknow, and now biryani; and about the general declining standards at the Taj Lucknow. However, the part that caught my eye, which has resulted in this post with an ultra-long introduction was this statement:

The secret of good Lucknowi cooking, he said, is not the recipe. It is the hand. A chef has to know when to add what and depending on the water, the quality of the meat etc, it’s never exactly the same process. A great chef will have the confidence to improvise and to extract the maximum flavour from the ingredients.

This basically states that high-end cooking is basically a stud process. That the top chefs are studs, and can adapt their cooking and methods and styles to the ingredients and the atmosphere in order to churn out the best possible product.You might notice that most good cooks are this way. There is some bit of randomness or flexibility in the process that allows them to give out a superior product. And a possible reason why they may not be willing to give out their recipes even if they are not worried about their copyright is that the process of cooking is a stud process, and is hence not easily explained.

Publishing recipes is the attempt at fighterization of cooking. Each step is laid down in stone. Each ingredient needs to be exactly measured (apart from salt which is usually “to taste”). Each part of the process needs to be followed properly in the correct order. And if you do everything perfectly,  you will get the perfect standardized product.

Confession time. I’ve been in Gurgaon for 8 months and have yet to go to Old Delhi to eat (maybe I should make amends this saturday. if you want to join me, or in fact lead me, leave a comment). The only choley-bhature that I’ve had has been at Haldiram’s. And however well they attempt to make it, all they can churn out is the standardized “perfect” product. The “magic” that is supposed to be there in the food of Old Delhi is nowhere to be seen.

Taking an example close to home, my mother’s cooking can be broadly classified into two. One is the stuff that she has learnt from watching her mother and sisters cook. And she is great at making all of these – Bisibelebhath and masala dosa being her trademark dishes (most guests usually ask her to make one of these whenever we invite them home for a meal). She has learnt to make these things by watching. By trying and erring. And putting her personal touch to it. And she makes them really well.

On the other hand, there are these things that she makes by looking at recipes published in Women’s Era. Usually she messes them up. When she doesn’t, it’s standardized fare. She has learnt to cook them by a fighter process. Though I must mention that the closer the “special dish” is to traditional Kannadiga cooking (which she specializes in), the better it turns out.

Another example close to home. My own cooking. Certain things I’ve learnt to make by watching my mother cook. Certain other things I’ve learnt from this cookbook that my parents wrote for me before I went to England four years ago. And the quality of the stuff that I make, the taste in either case, etc. is markedly different.

So much about food. Coming to work, my day job involves fighterization too. Stock trading is supposed to be a stud process. And by trying to implement algorithmic trading, my company is trying to fighterize it. The company is not willing to take any half-measures in fighterization, so it is recruiting the ultimate fighter of ’em all – the computer – and teaching it to trade.

Preliminary reading on studs and fighters theory:

Studs and Fighters

Extending the studs and fighters theory

Lazy post: Search Phrases: March 2009

I think I’ll make this a monthly feature: collecting the whackiest search terms that people use to land up on my blog, and posting them here. I had published one such list for February. Here goes the list for March:

  • describe my job
  • apprentics for carpenter in gurgaon
  • can north indians survive in the south
  • carnatic music pakistan
  • dry fish market in orisa & madrass contact numbers
  • examples of bastardization in a sentence
  • how can death be postponed by chanting mantras?
  • kodhi is a cheap guy
  • savitabhabhi.com competition
  • verb phrases of the behavior of atticus
  • what are some other versions of dashavatar -film -songs -jobs -dvd -movie

Stud and Fighter Instructions

My apologies for the third S&F post in four days. However, this blog represents an impression of the flow of thought through my head, and if I try to time my thoughts to suit readers’ interests and variety, I’m afraid I may not be doing a very good job.

I came across this funda in one of the “sub-plots” of Richard Dawkins’s The God Delusion, which I finished reading two days back. Actually, there is another post about the main plot of that book that I want to write, but I suppose I’ll write that some other day, maybe over this weekend. So Dawkins, in some part of the book talks about two different ways of giving instructions. And thinking about it, I think it can be fit into the stud and fighter theory.

I must admit I’ve forgotten what Dawkins used this argument for, but he talks about how a carpenter teaches his apprentice. According to Dawkins, the carpenter gives instructions such as “drive the nail into the wood until the head is firmly embedded” and contrasts it to instructions which say “hold the nail in your left hand and hit it on the head with a hammer held in the right hand exactly ten times”. By giving instructions in the former way, Dawkins argues, there is less chance of the apprentice making a mistake. However, in case the apprentice does err, it is likely to be a significantly large error. On the other hand, with the latter kind of instructions, chance of error is higher but errors are likely to be smaller.

A set of “stud instructions” typically tell the recipient “what to do”. It is typically not too specific, and lists out a series of fairly unambiguous steps. The way in which each of these smaller steps is to be accomplished is left to the recipient of the instructions. Hence, given that each instruction is fairly clear and unambiguous, it is unlikely that the recipient of the instructions will implement any of these instructions imperfectly. What is more likely is that he goes completely wrong on one step, maybe completely missing it or horribly misunderstanding it.

“Fighter instructions”, on the other hand, go deep into the details and tell the recipient not only what to do but also how to do what to do. These instructions will go down to much finer detail than stud instructions, and leave nothing to the reasoning of the recipient. Obviously the number of steps detailed here to do a particular piece of work will be significantly larger than the number of steps that a set of stud instructions. Now, the probability that the recipient of these instructions is likely to make a mistake is much larger, though the damage done will be much smaller, since the error would only be in a small part of the process.

Dawkins went on to give a better example than the carpenter one – consider an origami model of a boat on one hand, and a drawing of a boat on the other. Origami gives a set of precise and discrete instructions. Drawing is as good as a set of “continuous instructions”. Dawkins talks about experiments where kids are made to play a version of “chinese whispers” using the origami and the drawing. I won’t go into the details here but the argument is that the stud instructions are much easier to pass on, and the probability of the tenth kid in line producing a correct model is really high – while in case of a drawing, there is a small distortion at each and every step, so each final model is flawed.

Stud and fighter instructions have their own set of advantages and disadvantages. Fighter instructions require much more supervision than do stud instructions. Stud instructions enable the recipient to bring in his own studness into the process and possibly optimize one or more of the sub-processes. Fighter instruction sets are so-finegrained that it is impossible for the recipient to innovate or optimize in every way. To receive a set of stud instructions, the recipient may need to have certain prior domain knowledge, or a certain level of intelligence. This is much more relaxed in case of fighter instructions.

I personally don’t like supervising people and hence prefer to give out stud instructions whenever I need to get some work done. However, there was one recent case where I was forced to do the opposite. There was this IT guy at my company on contract and I was supposed to get a piece of code written from him before his contract expired. Given the short time lines in question, and given that he didn’t have too much of a clue of the big picture, I was forced to act micro and give him a set of fighter instructions. He has ended up doing precisely what I asked him to do, the only problem being that he has  written code in an extremely inflexible and non-scalable manner and I might have to duplicate his effort since this bit now needs generalization.

I have noticed that a large majority of people, when they have to give out instructions spell it out in the fighter manner. With a large number of micro steps rather than a small number of bigger steps. And until the recipient of the instructions has got enough fundaes to consolidate the set of micro-instructions he has received into a natural set of bigger chunks, it is unlikely that he will either be very efficient or that he will produce stuff that will be flexible. It might also be the case that a large number of people don’t want to let go of “control” and are hence loathe to give out stud instructions.

In the general case, however, my recommendation would be to give stud instructions, but have a set of fighter instructions ready in case the recipient of the instructionss wants things to be more specific.

Preliminary reading on studs and fighters theory:

Studs and Fighters

Extending the studs and fighters theory

How do i describe my job?

One of the “problems” with my job, if I can describe this as one, is that it’s tough to explain my job to a layman. There are multiple levels of disconnects here, and multiple “pitfalls”, if I can call them that. So when someone asks me about my work, it gets tough indeed to describe to any degree of accuracy while at the same time being concise, and at the same time talking in Kannada.

I am a quant at a hedge fund.

My work involves coming up with trading strategies, and then developing them to a level where I can have the ultimate fighter – a computer – to trade using these strategies. Then, I will need to figure out how the computer is going to implement these strategies and this part involves some heavy engineering work. And finally I code. Ok now I haven’t been accurately able to describe in one paragraph, writing in English, about my job. How do you expect me to describe it to the layman speaking in Kannada?

Coding is a part of my job, but I’m not a coder.

I deal with financial products – equities and equity derivatives. But I’m strictly not a finance guy – as far as I’m concerned, each security is just a time series. A time series on which I can trade and make money. In fact, apart from my short stint selling interest rates swaps in London, I haven’t really done any finance. My entire view of the markets is based on my idea that a security is just a tradeable time series. I think I should do a separate post on that. Anyways, I’m not strictly a finance guy also.

One of my degrees is an MBA. A PGDM to be precise, from IIMB. But I’m not a manager also. I don’t manage people apart from myself.  I’m not sure I’ll find that interesting either – I sometimes think managing is too fighter a job for me.

And so on.

And then, I work for a hedge fund. Most people don’e have a clue what a hedge fund is. I sometimes make an approximation and tell them I work for a mutual fund. And immediately I get bombarded with questions like my opinion on whether the markets will go up or down, and about how long the recession is going to last. And then there are those who start telling their sob stories about their investments in the markets when the Sensex was at 20,000 and about how markets can’t be trusted any more.

Another level of contradiction is that I’m based in Gurgaon. All finance companies are supposed to be in Bombay, right? Surely, given that I’m in Gurgaon, I must be doing some back office kind of work?

Last night my uncle was filling up some arranged marriage exchange registration form for me. And he asked me to describe my job in a short phrase. I immediately came up with “trader” and that got quickly shot down since that would give the image of a lala sitting behind huge weighing scales. Next I tried “financial trader” and “quantitative trader”. No go.

Then I wanted the simple “quant”. My highly stud uncle himself had trouble exactly figuring that out, so fat chance anyone would appreciate that. So out again. I relaxed constraints a bit and said “hedge fund professional”. But most people wouldn’t understand “hedge fund”. “mutual fund” was no go for a written form. “quantitative analyst” was considered too country by my uncle. He then asked me my designation. “Associate” doesn’t mean anything, he said and shot that down too.

Sometimes I wonder if I’ve unnecessarily complicated life for myself by choosing the path that I’ve chosen. If I were working for some software company I could’ve just written “software” over there and all would’ve been fine. The whole world would’ve understood, or at least claimed to have understood. Or even better, if I were living abroad, I wouldn’t have even been required to say that much. I’d’ve been just qualified as a “foreign huduga”, with most people not even caring for which city I was in.

For the record, my listing application records my profession as “financial services professional”, as country as it sounds. This was the only middle ground where my uncle and I didn’t disagree. And in it went. It increasingly looks like I’ll have to put fundaes to Cesares about why the stock markets have gone down in the last one year in order for them to allow their daughters to marry me. I have half a mind to start describing Ito’s lemma the next time someone asks me where the markets are headed. I’ll probably start off describing to them a random walk. And say that it’s a drunkard’s walk. And perhaps use that to change the topic. I think I might need to start practicing this. In Kannada.

I’m a quant at a hedge fund.

Car Ownership

People, especially in the US, make a big deal about home ownership. In fact a large part of the current economic meltdown has its roots in the American craze for home ownership. Fannie and Freddie were created to help home loans become cheaper, then there was the CDO wave. Then came subprime. NINJA (no income no job amortized). All that. Boom. Bust. Jai.

A related concept that no one seems to talk about is car ownership. They say that the safety of a neighbourhood goes up if the proportion of owner-occupied homes goes up. And this is the underlying theory behind most of the home ownership craze.

|||ly, road safety is directly proportional to the proportion of owner-driven vehicles on the road. Take Bangalore for example. Till the late 90s, the traffic there was excellent and well-behaved. Some roads were already clogged, yes. But drivers were in general very well behaved. And the reason behind that was that most people owned their bikes and cars. They had a greater incentive to make sure that there was no damage done to their vehicles nad drove more carefully.

Yes, personal safety also plays an impact and is independent of whose vehicle the driver is driving, but I think in the progression of severity of accidents, vehicle safety gets compromised before personal safety. In other words, there is a one-way implication here – if you drive keeping in mind the aim of not damaging your vehicle, it is more likely that you are not going to get injured. The reverse doesn’t necessarily hold. And that is why car ownership is so important.

So what happened in Bangalore in the early 2000s when traffic suddenly became horrible? This thing called BPO happened, which brought with it the mostly chauffeur-driven taxis. Now, on one hand, these guys had perverse incentives as their efficiency was measured on the speed from which they got from point A to point B. Apart from this, most of them were not driving their own vehicles (this was a departure from the earlier wave of taxis and autos, most of which were owner-driven) and so they didn’t care so much about damaging their vehicles, which led them to drive more rashly.

Similar is the case with Delhi, which is known to have always had horrible traffic. Being the political capital, Delhi has always had a reasonably high proportion of chauffeur-driven cars. Which is why, for a long time, its roads have been known to be rasher than roads in other cities. And things still haven’t improved.

The thing with car ownership is that it forms a positive-feedback loop. Suppose the number of chauffeur-driven cars goes up. Then, the traffic in general becomes more rasher. And driving becomes more of a headache for you. Which increases your incentive to employ someone to drive your car. Which further pushes up the proportion of chauffeur-driven cars. This is what has happened in Delhi over the last 50 years. This is what has happened in Bangalore over the last 10 years.

In order to make our streets safer, we need to incentivize people to drive their own cars and bikes (one clarification – by own, I mean either your own or something that belongs to close family or friends; in both cases, incentive to keep vehicle safe is high). If I’m not wrong, people can claim tax exemption against the salaries they pay their driver. This needs to go first. Next, insurance companies need to have different levels of payout for self-driven and driver-driven accidents (I know this is going to be hard to be implement).

Yes, this might increase unemployment since driving other people’s vehicles is a major occupation nowadays. But is greater unemployment too high a price in order to ensure greater safety? (ok I can quickly think of one counterargument for this – if people become unemployed, the chances they’ll become goons rises, which makes society in general less safe)

Sit down behind the wheel, and be counted. Say no to drivers. Drive your own car. It is in your own, your car’s , other people’s and other people’s cars’ interest. You don’t need to be driven. You need to be in the driver’s seat.

Search Phrases – February 2009

I don’t plan to make this a monthly feature, but will write this whenever I find enough funny search phrases to make a post on  them worth it. Googlers and google seem to have had a field day this month,

The top search phrase that has led to my blog is of course “noenthuda“. In second place is the fairly boring “blog.noenthuda.com” .  Third place is extremely interesting – top reasons marriage engagements break in pakistan. And I’ve got over 50 people who have searched for this phrase in the last month and then landed up at my blog! Now it makes me wonder what the top reasons are for marriage engagements breaking in pakistan.

Here are a few other gems from the month gone by.

  • gay in iimb (17 hits)
  • 3-letter word for pertinent
  • aunties in chickballapur (chickballapur is my father’s native place, for the record; it is famous for its extremely spicy chillies)
  • best english speaking course in north india
  • can we put the shoes and chappals near the entrance of the house
  • cricketers animal names
  • funny message for my cousin who wants to move back to bangalore
  • i am working in singapore what do i need to do to buy a car in delhi
  • i don’t know how to speak english but i know hindi can i work in delhi
  • iimb course to be on your own
  • job interview edition on savitabhabhi.com
  • karwar muslims
  • matha amritha, things she does
  • number of north indians settled in south india
  • societal influence on a bastard child
  • the true story of a man who learnt fluent spoken english
  • which indian breakfast item can be made with bread?

Ok that has been a very long list indeed. Much longer than I intended it to be. But it only reflects the brilliance of googlers and google in the last one month.

Process

A couple of days back, I was debugging some code. And yes, for those of you who didn’t know, coding is a part of my job. I used to have this theory that whatever job you take, there is some part of it that is going to be boring. Or to put it in the immortal words of a brilliant co-intern at JP Morgan “chootiya kaam”. And in my job, the chootiya part of the kaam is coding. That doesn’t mean that I’m not enjoying it, though. In fact, for the first time in nine years (note that this takes me to a time before I’d started my BTech in Computer Science) I’m enjoying coding.

Coming back, I was debugging my code yesterday. It was one of those impossible bugs. One of those cases where you had no clue why things were going wrong. So I started off by looking at the log files. All clean, and no bugs located. While I was going through them, I got this idea that the strategy sheet might offer some clue as to why things aren’t doing well. Half the problem got diagnosed when I was looking at the strategy sheet. Some problem with cash management.

And when I thought looking at the trades might help. The bug was presently discovered. And then it hit me – that I’d unwittingly followed what seems like a “process”. Everything that I did had been guided by insight and instinct. Yet, the steps that I followed – 1. look at the logs; 2. look at the strategy sheet ; 3. look at the trades – seemed so much a preset process. It seemed to be like one of those things that I’d just ended up reading in some manual and following.

I realize that most “standard processes” that are followed by  various people in various places are stuff that were initially not meant to be processes. They were just an imprint of somone’s train of insights. It was as if someone had a series of insights that led to a solution to whta might have been a difficult problem. And then, he realized that this kind of a process could be followed to deal with all such similar problems. And so he wrote down the process in a book and taught a set of people to implement them. The field thus got “fighterized“.

The argument I’m trying to make here is that a large number of so-called “standard processes” are just an imprint of someone’s insight. They just happened to get into place because the inventor noticed this pattern in a bunch of things that he was doing. They need not be the best way of doing what is supposed to be done. Maybe there isn’t even a single best way of doing it that might work every time.

People who are likely to have worked on processes later in their life cycle are likely to have been people who are process-oriented themselves, and given how these kind of people work, it would have been likely that they would have resisted changes that could make the process worse in the short term. They are more likely to have been incremental in their approach. With a succession of such people working on improving the process, the process of refining the process would’ve ended up taking a hill-climbing algorithm and is likely to have ended up in a local maximum.

Once again, the large changes to the process would’ve happened when someone who was willing to take a large step backward worked on them, and it is again likely that such a person would be driven more by insight rather than by process.

My hypothesis is that most processes are likely to have been largely defined by people who are themselves not very process-oriented, and who thus will expect a certain level of insight and discretion on the part of the person implementing the process. And one needs to keep this in mind while following processes. That it would be good if one were to take a critical view of every process being used, and not be afraid to take a backward step or two in process development in order to achieve large-scale improvements.

Fighterization

The story begins with this slightly old blog-post written by Ritesh Banglani, a guest faculty at IIMB. Banglani writes:

In the first class of my course at IIM, I asked students a simple question: What is strategy?. The most interesting response came from a rather cynical student: “Start with common sense, then add some jargon. What you get is strategy”.

I didn’t say so at the time, but that is precisely what strategy is not. If anything, strategy is uncommon sense – making choices that may not appear intuitive at the time.

The cynical student in question mentioned this during a conversation earlier today, and I thought the discussion that followed merited a blog post. I thank the cynical student for his contribution to this thought.

Innovation happens when someone gets an insight, which, by definition, is a stud process. The person innovating, naturally, is a stud. For a few years after the innovation, the idea is still in development, and it is still very tough for other people to do what the pioneer stud has done. The first wave of people to do what the pioneer has done will also naturally be studs.

However, after the idea has been established, the market for it grows. The pool of studs that are then involved in the idea won’t be able to service the entire market. Also, being studs, they are prone to get bored easily with whatever they are doing, and will want to move on. The increased size of the market as well as the gaps left by the leaving studs will attract fighters to this idea.

Now, fighters are not natural when it comes to generating insight. However, they are excellent at following processes. And once an idea has been developed beyond the initial stage, it makes itself amenable to processes. And thus, a set of processes get established. Soon enough, thanks to the processes, the fighters are able to do a much better job of implementing this idea as compared to the pioneering studs, and studs get driven out of the industry.

This generalized process that I have just described applies to all fields, or “domains” if you would like to call it that. Let us now leave the generalization and come to one specific profession – strategy consulting. Strategy consulting started off as an insight-driven process, a stud process. Industrialists would go to consultants in order to get insights, and out of the box ideas, in order to take forward their business. Soon, the business became profitable, and the consultants, like any good capitalists wanted to expand.

There was one problem, however – talent. It wasn’t easy for them to attract similarly insightful wannabe consultants to work for them. Similarly insightful people would either not want to work in strategy consulting, or they would start their own consulting shops. Thus, there was a need to bring in the fighters into the mix.

It was to facilitate the entry of the fighters that the various consulting models and frameworks came into being. A large set of processes were drafted, and all that the fighter consultants had to do was to identify the appropriate processes for the situation and then implement them along with the client. Insight and out-of-the-box thinking were thrown out of the window. Hourly billing became the industry standard.

Strategy consulting has come a full circle now. It has been “fighterized”. Clients nowadays don’t expect insight. They expect processes. They expect to be led down the “correct” path, and they want to make sure they don’t make obvious mistakes. And thus, the “strategy” that the consulting firms offer are mostly common sense which has been appropriately packaged. And this has percolated down to business schools. And so the cynical student’s cynicism is valid.