google – Page 2 – Pertinent Observations

Happy Birthday 2

So today this blog (on this website, not the earlier avatar on LJ) celebrates its second birthday. I request you to join me in wishing this blog a happy and prosperous second birthday.

It has been an interesting journey since I moved my blog to this website exactly two years ago. Initially, readership just took off, but for a combination of reasons I had to slow down the pace of my blogging sometime late last year so you don’t see this blog as prosperous as it used to be last year. Oh, talking about monetary prosperity, this blog has to date earned a sum total of two dollars in Google Adwords earnings.

I have a resolution to celebrate the second birthday of this website. Starting today, I’m going to make an effort to set aside at least ten minutes every day and write one post on this blog. I must warn you that the quality of writing might go down, that there might be occasions where I might be forcing myself to write which might compromise on quality and stuff, but at least there will be stuff to read. It saddens me looking at the amount of NED that I’ve been putting (on a website of the appropriate name) over the last few months resulting in a fairly barren blog, and strong resolutions like these, I think, are necessary to take this blog back to its glory days.

I still stick to my promises – no more posts here either on arranged scissors or on studs and fighters. Another disappointing thing I need to mention is that I haven’t really been able to do much work in terms of those two books. I hope to start some positive work in that direction towards the end of this year, I hope.

I must take this opportunity to thank you people, my readers, for helping me make this blog successful. I hope you continue to enjoy reading the stuff here and that my readership will grow.

Coffee in America

I could have finished this post in one word – “horrible”. But for the sake of blogging and detailed description, let me sacrifice brevity, like I usually do. I’m writing this after having drunk a cup of absolutely atrocious self-made coffee. Yes, it is proper traditional filter coffee made using Coffee Day Ultra Rich powder, but somewhere I seem to have messed it up. And the quality of this coffee, the first time I’ve made the brew after returning from America, reflects the general quality of coffee they make in America!

I think I can count on the fingers of one hand the number of times I had good coffee. One was at a friend’s place in New Jersey, where I had traditional South Indian filter coffee out of a steel tumbler. Another was the Turkish coffee at The Hummus Place in Greenwich Village which I’ve talked about in my previous post. That is it! Maybe the odd capuccino somewhere but I can’t remember anything else specific.

The funny thing about America is the size of the coffee lOTas. The average coffee cup in my office was some 400 ml, and each time I would put it under the machine and ask for capuccino it would get filled up! It was extremely disorienting for someone like me who is used to several small doses of coffee during the day. There was another dispenser which dispensed decoction but that was horrible, too. But later on I started drinking from that since I could then control the volume of each dose!

I think I have mentioned this in some other post but another problem in America is they give you hot black coffee and COLD milk. Again extremely disorienting for someone who is used to coffee made with boiling milk. I’m told that the typical American puts such little milk in his coffee that the temperature of milk doesn’t matter. Just that I found it hard to digest (not literally).

Then there was this coffee maker in my apartment. I had to google to figure out how it worked and then realized that an essential part of making it work was to buy filter paper (the first time I’d come across this thing since high school chemistry lab). Since I didn’t have enthu to buy the said paper, I just made do with the two complimentary sheets that had been kindly provided in my apartment. Needless to say the coffee came out to be horrible and I didn’t use the machine again.

One of my regrets of my America trip is that I didn’t order coffee post my several Italian meals. Maybe the Italian restaurants would have made coffee much better than what was available in the rest of the country. And one of the amusing things i remember from the trip is the length of the queues at the Starbucks outlets! That made me realize that people actually go to Starbucks for coffee unlike us here who use Cafe Coffee Day as a convenient hangout location!

Yesterday I did my bit to make up for all the horrible coffee that I’d endured during my America trip. Had two awesome cups of filter coffee at a friend’s place, and then three doses of “sugarless strong” at three diffferent darshini-level places. Unfortunately this morning’s mess-up (now I realize I put 2 spoons of powder into the filter instead of the usual 4) has taken me back to square one, of American quality coffee.

Interview length

When I interviewed for my current job four months back, I was put through over twelve hours of high-quality interviews. This includes both telephonic and face-to-face processes (on one day, I was called to the office and grilled from 1030am to 630pm) and by “high quality”, I’m referring to the standard of questions that I was asked.

All the interviews were extremely enjoyable, and I had fun solving the problems that had been thrown at me. I must mention here that the entire process was a “stud interview” – one that tried to evaluate me on my thought process rather than evaluating what I know. I’ve also been through a few “fighter interviews” – ones where the interviewer just spends time finding out your “knowledge” – and I don’t remember taking a single job so far after passing this kind of an interview.

So recently I read this post by Seth Godin that someone had shared on Google Reader, where he says that there exists just no point in having long interviews and so interviews should be kept short and to the point. That way, he says, people’s time gets wasted less and the candidate also doesn’t need to waste much time interviewing. After reading that, I was trying to put my personal experience into perspective.

One thing is that in a “stud interview”, where you throw tough problems at the candidate, one of the key “steps” in the solution process is for an insight to hit the candidate. Even if you give hints, and mark liberally for “steps”, the “cracking” of the problem usually depends upon an insight. And it isn’t fair to expect that an insight hits the candidate on each and every question, and so the way to take out this factor is by having a large number of questions. Which means the interview takes longer.

The other thing about the length of the interview is signaling. Twelve hours of hardcore problem-solving sends out a signal to the candidate with regard to the quality of the group. It gives an idea to the candidate about what it takes to get into the group. It says that every person working in the group had to go through this kind of a process and hence is likely to be of high quality.

Another thing with the “stud interview” is that it also directly gives the candidate an idea of the quality of the people interviewing. Typically, hard math-puzzle based interviews are difficult to “take” (for the interviewer). So putting the candidate through this large number of math-problem-solving interviews tells him that the large number of people interviewing him are all good enough to take this kind of an interview. And this kind of interviews are also ruthless on the interviewer – it is usually not hard for a smart candidate to see through it if he thinks the interviewer has just mugged the answer to a question without actually solving it.

All put together, when you are recruiting for a job based on “stud interviews”, it makes sense for you to take time, and make the candidate go through several rounds. It also usually helps that most of these “stud interviews” are usually fun for the candidate also. On the other hand, if you are only willing to test what the candidate knows and are not really interested in the way he thinks, then you might follow Godin’s suggestion and keep the interview short.

Studs and Fighters and Form

It’s been a long time since I wrote about the Studs and Fighters framework. I had overdosed on it a few months back, when I’d put some 3 posts in 4 days or something, but that was when I was hajaar enthu about corporate affairs.

It’s been almost two months since I quit my last job, and in this period, among other things I’ve lost all enthu for anything corporate. I don’t find Dilbert funny anymore. I usually just put well left to the office-politics posts that some of my friends on Google Reader share. And since the S&F theory was mainly meant to deal with corporate situations, that too has gone to the backburner.

I was thinking about Mitchell Johnson’s inclusion in the Aussie team in the Third Test. Given how badly he has been bowling all tour, and given that Stuart Clark hasn’t been bowling badly at all, it seems like a surprising selection. But dig deeper, and employ my favourite framework, and you’ll know why he’s still in the team.

It seems like Johnson is a stud bowler (as I’d remarked earlier, Test match bowling in general is stud). And the theory goes that form matters so much less for the stud. This is mainly because studs are significantly more inconsistent than fighters, which makes forecasting one data point based on historical data a nightmare. This also means that the last few data points say much less about a stud’s next data point than they do for a fighter’s case.

All that a stud needs to do to make amends for his hitherto bad form is to come up with one, or maybe a handful of moments of inspiration/insight. And that can happen any time. In fact, theory says that it is more likely to happen when the stud is defocussed on what needs to be done.

So even in the first couple of Tests, you could see Johnson occasionally coming up with the totally awesome delivery, which would produce wickets. Most of the time he was crap, but the occasional moments of brilliance were enough for him to make an impact. So the thinking in persisting with him is that sooner or later, he will produce enough moments of brilliance in a game that no one will look at all the crap he has bowled, and even that the moments of brilliance can push up his confidence which can lead to less crap.

This kind of thinking doesn’t apply to a traditional fighter, who isn’t capable of that “moment of brilliance”. He usually relies on consistency, and accuracy, and process to do what he needs to do. For the fighter, it has to be a steady rise from one “form situation” to another. And so persisting with the fighter doesn’t make sense. So for example, if Mike Hussey continues batting in the same way as he has been this series, there is a case of sending him to domestic cricket.

The problem with a lot of fighters is that they refuse to acknowledge the existence of studs and treat them too as fighters (on the other hand, most studs understand the existence of fighters). And this treatment of studs (assuming they are fighters) can have disastrous effects.

Search Strings: May 2009

So I continue my series of publishing interesting search terms which people used to land on my blog. As I had mentioned before I plan to make it a monthly feature, and so far I’ve been keeping my word.

For the first time ever since I installed Google Analytics, the most searched for term that led to my blog wasn’t “noenthuda”. The honour went to “my friend sancho review” (google for it – my site is no. 2 or 3 for that) with noenthuda coming a close second. Coming in a close third was a phrase that had made last month’s list – “isb chutiya”. Some 60 people landed up on my blog in the month searching for this phrase. Seems like there are lots of chutiyas at ISB.

and close to 30 people landed up here searching for “mandelbrot noenthuda”. Maybe I should create noenthuda fractals.

So coming to this month’s list:

course books at iimb
why do so many money managers have mbas?
amrita scissors
arjun shivlal yadav marital status
brahmin mess in jayanagar
cleavage “cleavage theory” pakistan
english education and english books in tamilnadu after 1990
good photographs of nri boys for marriage
how to end an arranged marriage engagement
i wana do regular graduation from gurgaon but did 12th 10 yrs back
pictures of inidan boys married foregins
upendra’s house kathriguppe
when burst of stove is accident and when suicide what is difference

More next month

Length of Blog Posts

The problem with writing big blog posts is that it is difficult to acquire readers that way. It calls upon too much effort from the reader to read through the entire thing, and then decide whether to subscribe to your blog. As I have observed while looking at friends’ shared items on Google REader, the longer a post is, the greater the chance that I put NED and just mark it as read.

If you write consicely, it is that much easier to acquire new readers. It is that much easier for a new reader to quickly read a few of your posts, and decide that he likes it enough in order to subscribe. More of your posts that get shared on Google Reader are actually read, and there will be more click throughs to your full blog.

Look at some of India’s more successful bloggers – for example the two Amits – Varma and Agarwal. Amit Varma specializes in writing really concise stuff. His posts are usually quotes from some other article that he has linked to, and maybe a couple of lines of commentary (this is about his normal blog posts, not his Bastiat pieces which are longer). Amit Agarwal’s posts are longer but they contain so many pictures that they can be read very quickly.

The point is that these guys’ posts are so quick to read for a new reader that it is very easy to evaluate. If you don’t give potential customers a chance to evaluate you easily, the number of people who even evaluate you goes down and that has an impact on your overall readership.

I know that on this blog I’ve been guilty of writing extra-long posts. I try my best to finish stuff within 500 words but half the time I go beyond 900. Dear Readers, I appreciate your patience and thank you for still remaining loyal to this blog. The problem wtih me is that I never edit or proof-read my posts, and I write them in flow. So the posts represent the flow of thought through my head and that need not be concise. And hence I overshoot. However, henceforth I should make a conscious effort to keep my posts concise. And maybe you should do the same, too.

Fighterization of food

One of the topics that I’d introduced on my blog not so long ago was “fighterization“. The funda was basically about how professions that are inherently stud are “fighterzied” so that a larger number of people can participate in it, and a larger number of people can be served. In the original post, I had written about how strategy consulting has completely changed based on fighterization.

After that, I pointed out about how processes are set – my hypothesis being that the “process” is something that some stud would have followed, and which some people liked because of which it became a process. And more recently, I wrote about the fighterization of Carnatic music, which is an exception to the general rule. Classical music has not been fighterized so as to enable more people to participate, or to serve a larger market. It has naturally evolved this way.

And even more recently, I had talked about how “stud instructions” (which are looser, and more ‘principles based’) are inherently different from “fighter instructions” (which are basically a set of rules). Ravi, in a comment on Mohit‘s google reader shared items, said it’s like rule-based versus principles-based regulation.

Today I was reading this Vir Sanghvi piece on Lucknowi cuisine, which among other things talks about the fact that it is pulao that is made in Lucknow, and now biryani; and about the general declining standards at the Taj Lucknow. However, the part that caught my eye, which has resulted in this post with an ultra-long introduction was this statement:

The secret of good Lucknowi cooking, he said, is not the recipe. It is the hand. A chef has to know when to add what and depending on the water, the quality of the meat etc, it’s never exactly the same process. A great chef will have the confidence to improvise and to extract the maximum flavour from the ingredients.

This basically states that high-end cooking is basically a stud process. That the top chefs are studs, and can adapt their cooking and methods and styles to the ingredients and the atmosphere in order to churn out the best possible product.You might notice that most good cooks are this way. There is some bit of randomness or flexibility in the process that allows them to give out a superior product. And a possible reason why they may not be willing to give out their recipes even if they are not worried about their copyright is that the process of cooking is a stud process, and is hence not easily explained.

Publishing recipes is the attempt at fighterization of cooking. Each step is laid down in stone. Each ingredient needs to be exactly measured (apart from salt which is usually “to taste”). Each part of the process needs to be followed properly in the correct order. And if you do everything perfectly, you will get the perfect standardized product.

Confession time. I’ve been in Gurgaon for 8 months and have yet to go to Old Delhi to eat (maybe I should make amends this saturday. if you want to join me, or in fact lead me, leave a comment). The only choley-bhature that I’ve had has been at Haldiram’s. And however well they attempt to make it, all they can churn out is the standardized “perfect” product. The “magic” that is supposed to be there in the food of Old Delhi is nowhere to be seen.

Taking an example close to home, my mother’s cooking can be broadly classified into two. One is the stuff that she has learnt from watching her mother and sisters cook. And she is great at making all of these – Bisibelebhath and masala dosa being her trademark dishes (most guests usually ask her to make one of these whenever we invite them home for a meal). She has learnt to make these things by watching. By trying and erring. And putting her personal touch to it. And she makes them really well.

On the other hand, there are these things that she makes by looking at recipes published in Women’s Era. Usually she messes them up. When she doesn’t, it’s standardized fare. She has learnt to cook them by a fighter process. Though I must mention that the closer the “special dish” is to traditional Kannadiga cooking (which she specializes in), the better it turns out.

Another example close to home. My own cooking. Certain things I’ve learnt to make by watching my mother cook. Certain other things I’ve learnt from this cookbook that my parents wrote for me before I went to England four years ago. And the quality of the stuff that I make, the taste in either case, etc. is markedly different.

So much about food. Coming to work, my day job involves fighterization too. Stock trading is supposed to be a stud process. And by trying to implement algorithmic trading, my company is trying to fighterize it. The company is not willing to take any half-measures in fighterization, so it is recruiting the ultimate fighter of ’em all – the computer – and teaching it to trade.

Preliminary reading on studs and fighters theory:

Studs and Fighters

Extending the studs and fighters theory

Search Phrases – February 2009

I don’t plan to make this a monthly feature, but will write this whenever I find enough funny search phrases to make a post on them worth it. Googlers and google seem to have had a field day this month,

The top search phrase that has led to my blog is of course “noenthuda“. In second place is the fairly boring “blog.noenthuda.com” . Third place is extremely interesting – top reasons marriage engagements break in pakistan. And I’ve got over 50 people who have searched for this phrase in the last month and then landed up at my blog! Now it makes me wonder what the top reasons are for marriage engagements breaking in pakistan.

Here are a few other gems from the month gone by.

gay in iimb (17 hits)
3-letter word for pertinent
aunties in chickballapur (chickballapur is my father’s native place, for the record; it is famous for its extremely spicy chillies)
best english speaking course in north india
can we put the shoes and chappals near the entrance of the house
cricketers animal names
funny message for my cousin who wants to move back to bangalore
i am working in singapore what do i need to do to buy a car in delhi
i don’t know how to speak english but i know hindi can i work in delhi
iimb course to be on your own
job interview edition on savitabhabhi.com
karwar muslims
matha amritha, things she does
number of north indians settled in south india
societal influence on a bastard child
the true story of a man who learnt fluent spoken english
which indian breakfast item can be made with bread?

Ok that has been a very long list indeed. Much longer than I intended it to be. But it only reflects the brilliance of googlers and google in the last one month.

Lazy Post – Search Phrases Leading To This Blog

this is yet another “lazy post”. One for which I don’t really need to do too much work. Harithekid recently brought out a list of search terms that have resulted in people hitting his blog. Looking through my google analytics statistics, I find quite a few funny/unusual phrases that have led to people reaching my blog, so I thought I should share it with you.

I don’t want to make this list too long, since some good stuff might get lost in that case. So if you think you reached my blog by searching for a phrase that you thought was interesting and you don’t find that in this list, my apologies. Maybe next time I’ll include the phrase that you searched for in order to land up here.

The top spot of course goes for “pertinent observations”. This is closely followed by people searching for “noenthuda”. Maybe because I’ve never put my real name anywhere on this site, there aren’t many searches for “karthik” either as a word or in combination with other words that lead up to here.

Ok so getting to the gems:

“iit madras” + blog + girls
bitchy logos
broken engagement second thoughts
gay in iimb
how to avoid absent mind with south indian food
how to make my husband stop consuming alcohol
positive black relationships
top reasons marriage engagements break in pakistan
why don’t northies learn a new language
does mckinsey employee non iits
hypothesis for muslims are not terrorist
bleeding hearts by nassim taleb reviews

So I think this is a good time to ask you how you stumbled across my blog. Did you reach here by way of searching for something unusual? Or did you find link to blog on someone else’s blog? Or is it through twitter? Or facebook? Or through a friend’s google reader shared items? Do leave a comment and let me know.

Bangalore Photowalk 5

Ok. So the Bangalore Photowalk has been resurrected. You might recall that I stopped coordinating them after I moved out of Bangalore, and Shande who had volunteered to coordinate had been out of town, and so the Photowalks had come to an abrupt end.

Anyways, over the last few days, the photowalk yahoogroup has seen much activity, with people demanding a photowalk. And the people have gotten together to give themselves and the rest of Bangalore one.

This will happen tomorrow evening, along Brigade Road. The group will assemble in front of the defunct Opera Theatre on Brigade Road (you might recall that Photowalk 3 had also begun there). Since I have moved out of Bangalore, I won’t be there. However, the response to this photowalk looks enthusiastic and so you can expect a good crowd.

Details:

Starting point : Brigade Road – Residency Road Junction.
End point: Commercial Street

Starting Time : 6 pm

Check this google map link for details.

http://maps.google.com/maps/ms?ie=UTF8&hl=en&msa=0&msid=106135947463286202488.00045f40af5e0f4a91835&ll=12.976415,77.609868&spn=0.018735,0.027637&z=15

As per map, the distance is around 3700 feet i.e. just above a km.

I encourage you to land up at Brigade Road tomorrow evening along with your cameras. I’m sure it will be a lot of fun.

Thanks to Anita and Shande, among others, for putting enthu to resurrect the Bangalore Photowalk.