Tag: geographical area

The other side of the long tail

There are several people who talk about how the advent and the popularity of the internet has resulted in markets in many a long tail. Without loss of generality, let us just take the market for writing here. Several niches which were earlier not served since there wasn’t enough of a dedicated audience in a particular geographical area for a certain set of articles and so no one bothered to write and disseminate them.

For example, it is unlikely that there was enough of a “market” for a series of posts on the Studs and Fighters Theory in the days before the internet – a market big enough for a newspaper or a magazine or a journal to bother publishing. Now, the internet not only allows me to publish it without effort or cost, but also lets me know that there is enough of a market for this kind of a series for me to bother publishing it rather than just explain it to a few friends in a smoky bar or cafe.

Now, the funda is that sometimes the long tail can exist in geographically coherent markets and not online! For example, all of yesterday, while at work i was frantically searching for sources to follow the BBMP election results. Everyone led me to this TV9 video streaming but it didn’t open on my office network and I couldn’t find any other live sources that were constantly updating the results. I had had similar problems following the results of the Karnataka Assembly elections two years back.

It was then I realized that the “traditional market” can itself be the long tail! For example, the amount of information I found about the elections in this morning’s papers was really impressive – in fact, the much ridiculed ToI had pretty good coverage of the polls, as did the Deccan Herald or the New Indian Express. Earlier in the morning, yesterday, too there were the Kannada channels which focused exclusively on the election results.

What I’m saying here may be fairly obvious, but just wanted to point out that long tail need not refer exclusively to the new media, or new channels. When you look at it in certain ways, several of the traditional media are also catering esssentially to a long tail, though when there was only the traditional media, no one really used the term.

Talking of BBMP elections, take a look at this graphic that was presented in the Deccan Herald today. Don’t you see a pattern in this?

Bangalore Map

why is the level of English in North India so low?

I had sent this mail to a mailing list of 60-odd super-intelligent people. unfortunately, in their fondness for Savita Bhabhi, Vidarbhan farmers and child-eating, they weren’t able to come up with any convincing explanation for this. So I thought you super-intelligent readers of my blog might be able to help. I begin.

Three months back I moved to Gurgaon from Bangalore. And one thing I’ve noticed is that here practically no one can speak English. I’m referring to service providers here, people who are typically from the lower middle class. Taxi driver. Electrician. Waiter. Accountant. etc.

None of them can speak a word of English, and  I mean that almost literally. In Bangalore and Madras, we can see that people in these professions at least make an effort to speak English, and even if you don’t know their local tongue you will be able to communicate with them and get your work done. Here, unless you know Hindi, it is impossible. There is only so much you can communicate in Dumb Charades, right?

I suppose one argument will be that people in the North would have never had the need to learn English since most people they come across can speak Hindi. And that since linguistic regions are much smaller in the South, there is greater incentive for people to pick up and learn new languages. And since they know that a knowledge of English helps get them more business, they make an effort to pick it up.

But again – even if you exclude those who haven’t gone to school, the knowledge of English here is horrible. Isn’t it aspirational in North India to send kids to English medium schools? If not, I wonder why this is the case – given that in the South practically everyone want to send their kids to English medium schools.

Ok here is my hypothesis – remember that it is a hypothesis and not an argument. I wonder if people who are native of regions where the same language prevails over a large geographical area are linguistically challenged. because everyone they need to interact with know their language and there is no need for them to learn any new language. and this affects their ability to pick up new languages. on the other hand, people from linguistically diverse regions will tend to find it easier to pick up new languages.

extending this, it might actually help if the medium of instruction in your school is not your native tongue. having learnt a new language early, you will find it easier to pick up new languages as you go along.

sometime last month I was at a high-end restaurant with a couple of friends. spoke to the waiter in English and he didn’t understand. one of my friends who was with me said “don’t bother talking to these guys in English. if they knew some english, they’d’ve been working for Genpact and not become waiters”