Cafe Coffee Day doesn’t serve Espresso!

Yeah, you read that right!

A weird thing happened this evening. I was at the Cafe Coffee Day outlet on Richmond Road this evening meeting someone, and asked for an espresso. The lady at the counter said that espresso wasn’t available, and if I could have Americano instead.

Now, while the coffee at CCD is generally not of the highest quality (it’s basically a meeting space for rent, and the coffee is incidental), I like to have coffee that is of at least somewhat reasonable quality, and on that count their espresso generally does well. When they have it of course.

When the lady told me that espresso wasn’t available, it was hard to believe, and I pressed to find out why that was the case. They could serve Americano (which is Espresso with hot water), or Cappuccino (Espresso with steamed and foamed milk), but not Espresso.

How were they able to make Americano or Cappuccino without the ability to make Espresso. It turned out that the coffee machine was working fine, and they could turn out an Espresso, except that the cup in which Espresso is served was out of stock.

A short argument later (they agreed to make a “cappuccino without milk” but they’d charge the cappuccino price for that), I demanded to see the manager. And then I decided to take down the name of the person at the counter on my phone. At which point an even more bizarre thing happened.

She suddenly fled to take cover behind the counter! She just wouldn’t let me see her name tag, and she wouldn’t come out from behind the counter. And that also effectively meant that the cafe was refusing to serve us, since nobody was willing to take our order – thus forcing us to deny them of their business!

The person I was meeting presently mentioned that there was a Barista not far from there, and a quick walk later, I was sitting down with a cup of double shot espresso there (it’s one of the very few Baristas still operational in Bangalore).

The funny thing is that Barista served me the espresso in a mug that is not normally used to serve Espresso! Maybe there’s really a shortage of Espresso cups in Richmond town!

If anybody from the company is seeing this, this happened today (15th June 2016) at around 5:30 in the evening at the Richmond Road outlet (opposite HDFC Bank). It seems like it’s the result of some messed up incentive structure for employees. 

I have experience in designing salesperson compensation structures, and would be happy to structure a better incentive scheme for the company (for a fee of course)! 

Degree Coffee

During my experiments to make hot chocolate of various degrees of chocolate-milk combination revealed that the higher the milk-to-water ratio, the more frothy the chocolate became. That was when I realized why restaurants (especially in Bangalore and Madras) try to make their coffee frothy – it’s a sign of  quality, that they’ve used sufficient milk and not diluted it with water. Hence you get “degree coffee”. The “fat concentration” in the milk, that provides the froth, needs to be above a certain limit, which is measured using this instrument with the reading in “degrees”.

The  quality of a good hot cup of “milk coffee” comes from two ingredients – the coffee powder and milk. If there were a way in which coffee beans could lend their flavour to milk directly, that would have been the ideal coffee. Unfortunately, since this is not possible, you need to add water. Water adds nothing to the taste of coffee. It only dilutes it. However, it is critical because it is the passing of hot water or steam that allows the flavour of the coffee beans to be released.

Given this, the ideal coffee is one where the concentration of coffee flavour and milk are maximized for a unit volume of coffee (ok concentration of flavour varies according to taste (I prefer “strong” coffee) but milk is important). This implies that to make good coffee you need to make a very concentrated decoction (one that maximizes flavour per unit volume) and then “dilute” it with an appropriate amount of milk.

Which is why you see that in “darshini” restaurants in Bangalore, they put very little “decoction” in the cup and pour a large quantity of milk. And the coffee in most darshinis is invariably tasty. Similarly in the small restaurants of Madras. Similar algo. And in the cafes of Rome, where they make a concentrated espresso and then add foamed milk to produce absolutely stunning cappuccino.

Working further backwards, the trick is to extract as much flavour as possible using as little water as possible. This is why “decant coffee” and “brewed coffee” (that you get in America) suck. They use way too much water for way too little flavour. Espresso is designed towards extracting a lot of flavour using very little water (or steam). Also, there is an “espresso roast” – coffee beans are roasted more than usual in order to make espresso. Unfortunately the technology is too expensive to keep in the homes.

In India the traditional method is “filter coffee”, where hot water passes through a bed of coffee powder. I prefer, however, to use a percolator, which uses steam rather than hot water, and which works against the direction of gravity (steam moves up while collecting coffee flavour and then condenses in a jar above). Unfortunately the percolator I use (purchased from Coffee Day) is unstable and prone to falling off and ruining the kitchen.

What’s the best coffee you’ve had? How do you prepare coffee to get strong decoction? Do you swear by the filter? Or do you get reasonably priced espresso machines? Let me know.

Coffee Cultures

I realize each place has its own coffee culture. And coffee culture varies remarkably across short geographical distances.

America likes it large and watery. Even our office coffee machine here describes “americano” as “espresso with hot water”.  And the less I say about the “traditional brewed American coffee” the better. Few people make coffee worse than these guys.

Oh and they like it large. The smallest size on the Starbucks menu is “tall”, though there is a “short” option available if you ask for it. I don’t know how often Americans like their coffee.

Turks like it really thick and strong, and in small quantities. It seems like they don’t like to filter their coffee. But whattan awesome coffee it is! Full in flavour, and the thickness means the taste lingers for a really long time.

Probably the best coffee I’ve had on this trip was at an Ethiopian restaurant (I’m thinking of going back there tonight) and it is not surprising since the coffee plant was first tamed there. Again it is strong and hot, and I was given the option of having it with a little milk and sugar. It is filtered I think, for there was little residue in the cup after I’d emptied it.

Madras likes it strong, with sugar and rich creamy milk (hence the “degree”). And Madras likes it large. I’m told most Madrasis have coffee just twice a day, once in the morning and once in the evening. The quality of milk, though, means that the Madrasi coffee looks light, though it’s quite strong.

I don’t remember too much about coffee in London, but I do remember that Costa’s there served fairly awesome coffee. Again it was all espresso based, which probably implied the quality. Though I do remember cribbing (maybe on this blog) about it. I remember drinking tea in my office there because I found the coffee not strong enough.

Bangalore likes it hot, strong, small and frequent. If I go to any of my father’s relatives’ houses, I usually have at least three coffees before I leave. All small shots. With a little milk and sugar.

At home, nowadays, I’ve been using a percolator I’d bought in Cafe Coffee Day to make my coffee (talking in singular since the wife thinks I make fairly horrible coffee). The problem with the thing though is that it keeps toppling over and I’ve to stand there holding it on the stove while the coffee brews. Any pointers as to where I can get better and more stable percolators will be appreciated.

I don’t know why but today as I was returning to my desk with half a glass of espresso and steamed milk (I’ve figurd out how to structure coffee in this office machine) I was thinking of Baba Budan. About how his efforts have made it possible for us in South India to enjoy this wonderful drink.

Jai Dattatreya.