The Trouble with Management Consulting

While I was pumping iron (I know, I know!!) at the gym on Wednesday evening, I got a call from a client seeking to confirm our meeting yesterday afternoon. “Why don’t you put together a presentation with all the insights you’ve gathered so far?”, he suggested, adding that he was planning to call a few more stakeholders to the meeting and it would be good to give them an insight into what is happening.

Most of my morning yesterday was spent putting together the presentation, and I’m not usually one who bothers that much about the finer details in a presentation. As long as the insights are in place I’m good, I think. I had also worked late into the night on Wednesday trying to refine some algorithms, the result of which were to go into the presentation. In short, the client’s request for the presentation had turned the 18 hours between the phone call and the meeting topsy-turvy.

It is amazing how many people expect you to have a powerpoint (or Keynote) presentation every time you walk into a meeting with them. For someone like me, who doesn’t like to prepare power points unless there are specific things to show, it can get rather irritating. Some presentations are necessary, of course, like the one to the CEO of another client that I made last Thursday. What gets my goat is when people start expecting powerpoints from you even at status update meetings.

Preparing presentations is a rather time-consuming process. You need to be careful about what you present and how you present it. You need to make sure that your visualizations are labeled well and intuitive. You need to sometimes find words to fill slides that would otherwise appear empty. And if you are not me, you will need to spend time with precise and consistent formatting and dotting the is and crossing the Ts (I usually don’t bother about this bit, even in presentation to the CEO. As long as content is there and is presentable I go ahead).

So when you have to make presentations to your clients regularly, and at every status update meeting, you can only imagine how much of your time goes into just preparing the presentations rather than doing real work!

The other resource drain in the consulting business is working from client site. While it is true that you get massive amount of work done when you are actually there and have a much shorter turn around time for your requests, spending all your time there can lead to extreme inefficiency and lack of thought.

When you spend all your time at the client site, it invariably leads to more frequent status updates, and hence more presentations and thus more time spent making presentations rather than doing real work. The real damage, though, is significantly more. When you spend all your time at your client’s site, it is easy to get drawn into what can be called as “client servicing mode”. Since you meet the client often, you will have to update him often, and you are always looking for something to update him every time you need to meet him.

Consequently, you end up putting on yourself a number of short deadlines, and each day, each hour, you strive to simply meet the next short deadline you’ve set for yourself. While this might discipline you in terms of keeping your work going and make sure you deliver the entire package on time, it also results in lack of real thinking time.

Often when you are working on a large project, you need to take a step back and look at the big picture and look at where it is all going. There will be times when you realize that some time invested in simply thinking about a problem and coming up with a “global” solution  is going to pay off in the long run. You will want to take some time away from the day-to-day running so that you can work on your “global” solution.

Unfortunately a client servicing environment doesn’t afford you this time. Due to your constant short deadlines, you will always end up on a “greedy” path of chasing the nearest local optimum. There is little chance of any kind of pathbreaking work that can be done in this scenario.

In my work I have taken a conscious decision to not visit my client’s office unless it is absolutely necessary. Of course, there are times when I need to expedite something and think being there will increase my own efficiency also and spend time there. But at other times, when I”m away, here in Bangalore, the fact that there are times when there are no immediate deadlines also means that I get the time to invest on “global” thought and on developing ideas that are long-term optimal.

The long-term productivity that emerges from spending time working off-site never ceases to amaze me!

Rajat Gupta’s affiliations

Why the fuck does every single article that talks about this describe insider trader Rajat Gupta as a “former Goldman director”? Why not ex-McKinsey CEO? Or current P&G Board Member? And especially given that his insider trading was partly at Goldman’s expense?

Media is crazy

MBA specializations

During some casual conversation earlier this evening, I realized that I get irritated when people talk about ‘MBA finance’ or ‘MBA marketing’. I realized that I feel like not continuing the conversation when someone asks me my MBA specialization. Later I spoke to Baada about this, and he too agreed about the lack of respect for the counterparty when this topic gets mentioned.

I think it has to do with a lot of people assuming that “MBA” is just a set of courses that one does in order to become a manager. Maybe they assume that one can become a manager in a particular domain by reading a set of books. Maybe they think that an MBA is just like any other course where you get “knowledge” rather than change your way of thinking (ok a lot of people say MBA is useless and suchlike but my MBA certainly changed the way I think).

Or maybe it’s just that people find it easier to classify. Sometimes people overdo it, to the point of stereotyping. I’m reminded of my last company which worked on two kinds of products (let’s call them Product A and Product B – details are, er, classified). I started off doing a bit of A and soon I became “Associate for A”. Soon, I started doing some other stuff, which would easily fall under B. Yet, the CEO kept referring to me as “Associate for A”. It was ridiculous, but somehow he couldn’t get this classification out of his head – even when most of my time was spent doing B.

Anyways, point I’m trying to make is that people are used to classifications in education. For example, in engineering you have electrical, mechanical, etc. – all very easy. Similarly in postgrad for medicine – you can easily classify as ‘eye’, ‘bone’, etc. So isn’t it the duty of “management” also to get duly classified? And it did help the classifiers that there were three or four major areas in which most MBAs sought employment, and this made classification convenient.

Most local MBA colleges use this “specialization” funda to optimize on the number of electives that they need to offer. From a couple of interactions  with people from local MBA colleges, I found that they had very few electives – the major choice that they had was in specialization. And once you picked your specialization, your set of courses would get more or less frozen which made it easy for the college to organize.

Some local MBA colleges seem to have taken this specialization thing to ridiculous levels. The other day, one of my cousins had come to me for career gyaan and he said “I’m wondering whether to do an MBA in Aviation or an MBA in media”. I completely lost it at that point and blasted him and asked him to work before thinking of an MBA. Hopefully the current bust will take care of such ridiculousness that exists in the colleges.

Even a large number of good colleges had this “specialization” funda. I’m told that IIMC had this funda of “major” where if you took five electives in a particular area, that would go on your degree certi as a “major”. However, I’ve never heard anyone from IIMC (even from those days when this classification existed) describing themselves as a “MBA in XXX”.

Anyway, the next time you ask me what my specialization was during my MBA, you’ll make sure that I lose all respect for you.

Location matters

The other day in my office we were discussing recruitment. I pointed out that placements this year in the IITs have been particularly screwed. We haven’t decided if we can wait till July for the new recruits to join, but if we agree that it’s ok, we might recruit from IIT. Given our size and meagre requirements, if we do recruit, it’s likely to be from IIT Delhi. The CEO happens to be from there, but that won’t be the reason we might be  going there. It is simply to do with cost.

A number of people think that good colleges can lead development. I’m not sure if that is the case. Unless there is a massive cluster of colleges that comes up in some place which makes it attractive for people to set up industries, which can then recruit from the colleges. Until that happens, and you never know how long it will take for that to happen, the students in these colleges are effectively screwed. At least much more screwed than those in colleges in better locations.

For big companies it doesn’t matter. Their recruitments are such that they can’t possibly make do with taking people from the closest IIT (since we’ve started talking about IITs, let’s keep that as the standard). They will need to go to every IIT. And recruit from all  the places, irrespective of how much it costs them to recruit from there. So you will have people talking about big names that go to different IITs. Big companies with big names. I don’t think there will be significant inter-IIT difference in there.

However, where the students of remotely-placed IITs will miss out on is in terms of small, and maybe growing companies. Companies such as ours. We are located in Gurgaon, and might not need more than a couple of people. And from a simple cost perspective, there is no reason we should step out of Delhi for our IIT Campus recruitment. If we were located in Bangalore or Madras, and wanted to recruit from an IIT, we would’ve gone to IITM. It is about cost. Total cost of recruitment, measured against expected quality of candidates. So we go to the closest and most accessible IIT.

During my time at IITM (2000-2004), there were hardly any non-software companies that came to recruit. There were a few “big boys” that came (McKinsey, Levers, etc.) but they were large enough to go to every IIT. Not-so-large financial sector companies that were based in Bombay would simply just recruit from IITB. Outsourcing companies based in Gurgaon would go to IITD. The south had (and has) mostly software companies, and they would recruit from Madras.

Then there is the accessibility factor. Now, if I were to decide that my requirements won’t be fully met at IITD, and I want to recruit from a couple of more IITs, I would probably intuitively go to Bombay and Madras. Simply because they are well connected by flight from Delhi, and have good hotels to stay at if I want to interview over a couple of days. I’m not even sure if Kanpur and Kharagpur have airports. And I definitely don’t fancy staying at hotels in either of these places.

Popular notion is that IITs at Bombay and Delhi have traditionally had superior placements compared to other IITs. It is simply because they are located in superior places (Madras might have also been there but for some reason has historically shown a tendency to send most of its graduates to the US, because of which local recruiters don’t fancy it too much). Even if you are the smartest guy in Kanpur or Kharagpur, there is a good chance that you might lose out to a much less smart and much less hardworking guy than you in Bombay or Delhi. Simply because they are more accessible.

There is of course the contrarian viewpoint. Low supply of jobs at the less urban IITs means that as a recruiter, I should find it easier to get better people there, than I would in the IITs in the big cities. Again, it depends on how much incremental value I place on the “better students” at the less urban IITs. In most cases, however, it is likely that I would find that this incremental value wouldn’t justify my costs, and end up going to an urban IIT.

So who would recruit from the urban IITs? Apart from the big guns, of course. Think of institutions that don’t require a face-to-face interview for recruitment. Graduate schools. Large software companies which recruit without interviews (based on a test, etc.). Foreign companies that interview via videoconference. And I hear that nowadays, McKinsey has started flying down its shortlisted students from non-Bombay non-Delhi IITs to its own office and interviewing them there – maybe a few other extremely quality-conscious companies might emulate this model.

So if you have just passed the JEE, and don’t know which IIT to go to, you might want to keep this in mind. I know that at 17, you want to go to the IIT closest to home (at least, that is the reason I picked Madras). But keep this at the back of your mind – going to an IIT in a bigger city is definitely going to give you better options after your engineering. If you are extremely sure that you want to do a PhD in your chosen branch of engineering, then it doesn’t matter. Go anywhere. But if you want to keep your options open, go to the big cities. Bombay. Delhi. Madras.

PS1: In this post I have used IITs as only an indicative example. This applies to all colleges, irrespective of area of study. Basic moral of this essay is that if you have a choice between similar colleges of similar reputation, choose the one in the bigger city

PS2: I have no clue about our recruitment plans. I don’t even know if we will recruit. If you are a placement representative, please DON’T bombard me with “can you recruit from my IIT” mails. If we want to recruit from your college, we will get in touch with you.

PS3: Has any of you observed that if you consider Kharagpur as being close to Calcutta, the location of the 5 IITs are the same as the five cities where Test cricket was played in India in the 1950s. Maybe if Kharagpur hadn’t come up in 1950 itself, it would’ve been set up somewhere close to Eden Gardens.