Arranged Scissors (11) in Japan

Read this article about the formalized Konkatsu process that has become a big hit in japan:

This year Japan has gone konkatsu-crazy, with the trend spawning countless magazine articles, a weekly TV drama and a best-selling book.

A Tokyo shrine now offers konkatsu prayer services, a Hokkaido baseball team has set up special seats for those looking for mates, and a Tokyo ward office arranges dating excursions to restaurants and aquariums.

A lingerie maker has even come up with a konkatsu bra with a ticking clock that can be stopped by inserting an engagement ring.

Japan – known for its strong work ethic that can squeeze social time, and for its declining birth rates – seems to be getting its mojo back.

Japan, like India, has had a “tradition” of arranged marriage. But in the last couple of generations, people have discovered louvvu, and because of the large number of louvvu marriaged, the arranged tradition seems to be getting lost. So the “elders”, matchmaking sites, the Japanese government, etc. have come up with this wonderful matchmaking concept.

Recently a friend of mine who is in the market told me that she planned to attend one such event in India. It was being arranged by some caste association, and one had to apply with triplicate copies of CV and passport size photos. A week before the event, one would get to inspect CVs from the opposite sex (no – this was before the court struck down 377) and make a tentative shortlist, and during the event there would be some sort of a speed-dating kind of mechanism.

Again a wonderful concept, and it is good to know these things have come to India also. But my friend wasn’t too impressed. The problem with the event, she said, was that it had been monopolized by parents of bride-seekers and groom-seekers who had come there representing their children. And because of this, potential brides and grooms had effectively been crowded out of this event, rendering it mostly useless.

That is the major problem with the marriage process in India. Parents assume they know too well about their kids, and appoint themselves as the bankers. I remember that after my latest case arenotted, my mom’s primary crib was that I had not appointed her as my lead banker for the deal. She was almost of the opinion that if she had been the banker, the case wouldn’t have arenotted.

It is a similar plague that has plagued the online matrimonial sites (links in the ad bar on the left) – too many of the users on these sites are people hunting for sons-in-law and daughters-in-law rather than those hunting for husbands or wives. Soon we may have the case of parents escorting their single twentysomething kids to bars in order to help them “pick up” people.

(konkatsu article via marginal revolution)

Cooking

I’m in the process of my weekly cooking. I’m making onion and potato sambar which should last me for about four meals – one tonight, and for three meals during the course of this week. I have been on and off the phone to my mother, as she has been giving out expert instructions from the other end of the other side (yes, this is a fighter sambar that i’m making). It’s almost done, and I’m waiting for the pressure cooker to cool down. There is a small  5 minute process to be done after that happens, and I’m good for the week.

I can’t help but think that our normal process of meal preparation (talking of india in general here) is plain inefficient. Cooking happens at least once a day, in each and every household. You have women balancing jobs, kids and at the same time tryign to find time to cook. Every day. Some people hire professional cooks, who again come once or twice a day in order to cook, and get paid a decent amount (I’m told the going rate for a Brahmin cook (yes, this market is segmented by caste) in Bangalore is Rs. 4000 a month). But then again, you need to be around when the cook arrives, occasionally supervise the cooking, and the quality of food churned out by most of these small-quantity cooks is not much higher than abysmal.

There is tremendous opportunity for economies of scale when it comes to cooking. For example, it takes exactly the same amount of effort to make 1 kilo of rice as it does to make 10 kilos of rice. It is a similar case with sambar, and rasam, and with most curries (even north indian curies) – apart from the effort involved in cutting vegetables which varies linearly with the amount of stuff to be cooked. Yet we choose to do it every day, in every house hold, sometimes up to three times a day. There is something wrong right?

There are two ways in which demand can be aggregated in order to exploit economies of scale – across days and across households. Indians in general prefer fresh food. Even after the introduction of the refrigerator a few decades back, a number of families didn’t buy one because they thought that would encourage consumption of stale food (I don’t have any such fundaes so I cook once a week). There are a number of people who insist that each meal be cooked fresh – I remember that my late father used to insist that at least rice be cooked just prior to each meal (he was ok with not-so fresh sambar, etc.).

Caste fundaes mean that eating out hasn’t traditionally been popular in India. Even nowadays, when you have a lot of people living alone, or with friends, there are very few people who eat out every meal. One look at the timings of the traditional eateries in Bangalore (MTR, Brahmin’s coffee bar, the various SLVs, Vidyarthi Bhavan) tells you a story – they are primarily breakfast and tea restaurants. MTR has recently (12 yrs back) introduced lunch nad dinner but had always been a breakfast and tea place. Most of these places would open from 7 to 11 in the morning and again from 3 to 8 in the evening.

Then there are more religious fundaes which encourage the cooking of each meal fresh – if you observe traditional people with sacred threads eat, you might observe that they do one small pooja with the rice and ghee before starting off. Would anyone want to do that with stale food? Again – similar religious fundaes have traditionally stopped people from eating out. Which is why we have the prevailing model of each meal being prepared in each household.

The problem with most restaurants in India is that they don’t serve home food. After all, they have never been the staple (i.e. every meal) source of food for people, so they have always tried to differentiate themselves from home food. The only restaurants that serve stuff that is made in a similar manner as in households are the small “messes” that operate in areas with a large concentration of single people living without family.

Going forward, I wonder if there is a market for restaurants which make food that is similar to what is made in households (of course it differs by genre, but within a genre it will be made similar to the way stuff is made in households), and which are not too expensive. They might operate on take-away or delivery model (i know that right now there are lots of tiffin-carrier providers, but they need to scale up significantly). They can exploit the economies of scale (both in  terms of cost as well as effort) and provide home-like food for people who would otherwise want to keep a cook.

A good place to start this model would be areas with large concentratioon of single people, or double-income couples – something like Gurgaon. Would there be a market for someone who would provide hygienically made and tasty home-style north indian thalis at around Rs. 30 per plate? Economies of scale mean that this food is likely to be produced at a very cheap cost to the restaurant which will enable it to be priced cheap. The price point will also mean that people will eat there rather than hiring a cook to cook at home. Of course, there needs to be reasonable variety at every meal – which again means that hte restaurant should be reasonably big.

The problem with this model is it might not be feasible as a very small business. It needs to start off in a big way, serving some 1000 people every session – this is the only way enough economies of scale can be harnessed to make things cheap and also provide variety.

Assuming a couple of these start in Gurgaon and are successful, and the model spreads around the country. There is a good chance that a large section of the population will get out of the make every meal every day at every household model.

Community and age of marriage

I’ll be 26 within two weeks time. In fact, if you go by the Hindu calendar (which sacrifices short-term accuracy for long-term precision) I’m already 26. One question people constantly ask me when I bump into them is about when I plan to get married. Most of my friends also belong to the same approximate age group. When we meet up, discussion frequently veers towards “market entry”. About the arranged marriage market.

One common thread of discussion is “you belong to XXX community. you should’ve already fathered two kids by this age” or “you belong to YYY community. it’s ok even if you don’t get married for another six years”. Which makes me wonder why people from different castes and communities get married at different ages.

The Hindu scriptures divide a man’s life into four stages. At the end of the first quarter, which is brahmacharya, the boy is supposed to get married, and become a gRhasta. This division of life into four quarters in the Hindu scriptures is a clear indication that our ancestors knew about the Quarter Life Crisis so long ago. And they has prescribed a simple antidote to it – marriage. Yes, I admit that different people would feel the QLC at slightly different ages, leading to a small variation in marriage age. However, there seems to be no reason as to why this should depend upon one’s caste.

For one to get married, one needs to earn enough in order to support a partner and still lead a fairly comfortable life. Typically, you won’t want a quality of life that is much inferior to what you were leading at your parents’ place, before you moved out. When you are still a bachelor, you might be willing to accept a lower quality of life in order to maybe further your career. However, by the time you get married, you want to be closer to the quality you were used to in childhood.

We need to remember that the caste system was initially intended to divide people based on their occupation. Thus, it is fair to assume that even fifty to seventy years back, when most people more or less “lived within their caste”, people from similar castes were likely to take up similar kind of careers. Some would choose to join the family business, others would go out to set up their own business, a few others would join the government, and some others would join the army, and so on.

You need to notice that each kind of occupation promises its own kind of cash flows, and so in each of these types of professions, you take a varying amount of time in order to reach the standard of living of your parents.

If you observe, in most parts of India, the people who get married the youngest are typically people who belong to Lala communities. Once you choose to become a Lala, you forego an income, and live on pocket money. And it’s your family which decides how much pocket money you get, and typically your father and uncles and so on won’t want you to live an inferior life to theirs. And so your standard of living is always equal to that of your parents’. And you get married quickly.

Then you have people who work for a salary. If you look back, back in the 50’s and 60’s, the only employer (there wasn’t much of a choice in this) was the government. And irrespective of what degrees you had, or what colleges you went to, you were subject to a pay scale based on number of years in the job. And your salary would typically start off obscenely low. And it would take ages for you to reach the standard of living of your parents.

So that explains it. I know I haven’t taken any data points in between, but I suppose it shouldn’t be too tough. Lalas always live at the same standard as their families, and are thus eligible to marry the earliest. People working for salaries had no choice. They had to wait till the sarkar paid them enough to reach the same standard of living as their parents. And they married really late.

It is all because of Nehruvian socialism, I tell you. In case India was more capitalist back then, more people would’ve gotten rich enough to marry sooner. And this caste-based distinction in age of marriage wouldn’t have existed.

So the next time someone brings up some caste or community related stuff when encouraging or discouraging you to get married, tell them that it is all Nehru’s fault. Talk to them about our great scriptures, and their recognition of the Quarter Life Crisis. Argue from the point of view of your own QLC so as to conveniently hasten or postpone marriage. I’m sure that the scriptures, properly invoked, won’t fail you.