I’m rather disappointed with my end-of-year Spotify report this year. I mean, I know it’s automated analytics, and no human has really verified it, etc. but there are some basics that the algorithm failed to cover.
The first few slides of my “annual report” told me that my listening changed by seasons. That in January to March, my favourite artists were Black Sabbath and Pink Floyd, and from April to June they were Becky Hill and Meduza. And that from July onwards it was Sigala.
Now, there was a life-changing event that happened in late March which Spotify knows about, but failed to acknowledge in the report – I moved from the UK to India. And in India, Spotify’s inventory is far smaller than it is in the UK. So some of the bands I used to listen to heavily in the UK, like Black Sabbath, went off my playlist in India. My daughter’s lullaby playlist, which is the most consumed music for me, moved from Spotify to Amazon Music (and more recently to Apple Music).
The other thing with my Spotify use-case is that it’s not just me who listens to it. I share the account with my wife and daughter, and while I know that Spotify has an algorithm for filtering out kid stuff, I’m surprised it didn’t figure out that two people are sharing this account (and pitched us a family subscription).
According to the report, these are the most listened to genres in 2019:
Now there are two clear classes of genres here. I’m surprised that Spotify failed to pick it out. Moreover, the devices associated with my account that play Rock or Power Metal are disjoint from the devices that play Pop, EDM or House. It’s almost like Spotify didn’t want to admit that people share accounts.
Then some three slides on my podcast listening for the year, when I’ve overall listened to five hours of podcasts using Spotify. If I, a human, were building this report, I would have dropped this section citing insufficient data, rather than wasting three slides with analytics that simply don’t make sense.
I see the importance of this segment in Spotify’s report, since they want to focus more on podcasts (being an “audio company” rather than a “music company”), but maybe something in the report to encourage me to use Spotify for more podcasts (maybe recommending Spotify’s exclusive podcasts that I might like, be it based on limited data?) might have helped.
Finally, take a look at my our most played songs in 2019.
It looks like my daughter’s sleeping playlist threaded with my wife’s favourite songs (after a point the latter dominate). “My songs” are nowhere to be found – I have to go all the way down to number 23 to find Judas Priest’s cover of Diamonds and Rust. I mean I know I’ve been diversifying the kind of music that I listen to, while my wife listens to pretty much the same stuff over and over again!
In any case, automated analytics is all fine, but there are some not-so-edge cases where the reports that it generates is obviously bad. Hopefully the people at Spotify will figure this out and use more intelligence in producing next year’s report!