Hanging out on Hangouts

The covid-19 crisis has fundamentally changed the way we work, and I thikn some things we are not going to get back. For the foreseeable future, at least, even after official lockdowns have been lifted, people will be hesitant to meet each other.

This means that meetings that used to earlier happen in person are now going to happen on video calls. People will say that video calls can never replace the face-to-face meetings, and that they are suboptimal, especially for things like sales, account management, relationship management, etc.

The main reason why face-to-face interactions are generally superior to voice or video calls is that the latter is considered transactional. Let’s say I decide to meet you for some work-related thing. We meet in one of our offices, or a coffee  shop, or a bar, and indulge in pleasantaries. We talk about the traffic, about coffee, about food, do some random gossip, discuss common connects, and basically just hang out with each other for a while before we get down to work.

While these pleasantaries and “hanging out” can be considered to be a sort of transaction cost, it is important that we do it, since it helps in building relationships and getting more comfortable with each other. And once you’ve gotten comfortable with someone you are likely (at the margin) to do more business with them, and have a more fruitful relationship.

This kind of pleasantaries is not common on a phone call (or a video call). Usually phone calls have more well defined start and end boundaries than in-person meetings. It is rather common for people to just get started off on the topic of discussion rather than getting to know one another, cracking jokes, discussing the weather and all that.

If we need video and phone calls to become more effective in the coming months (at least as long as people aren’t stepping out), it is imperative that we learn to “hang out on hangouts”. We need to spend some time in the beginning of meetings with random discussions and gossip. We need to be less transactional. This transaction cost is small compared to the benefit of effectively replicating in-person meetings.

However, hanging out on hangouts doesn’t come easily to us – it’s not “natural”. The way to get around it is through practice.

On Sunday night, on a whim, I got onto a group video call with a bunch of college friends. Midway through the call I wondered what we were doing. Most of the discussion was pointless. But it gave us an opportunity to “hang out” with each other in a way we hadn’t for a long time (because we live in different places).

Overall, it was super fun, and since then I’ve been messaging different groups of friends saying we should do group video chats. Hopefully some of those will fructify. Along with the immediate fun to be had, they will also help me prepare better for “hanging out” at the beginning of my work meetings.

I think you should do them, too.