A Dying Complex

During a walk through Jayanagar Fourth Block last evening, I happened to walk through the shopping complex. Now, this isn’t something I do normally – while my usual Jayanagar walking route goes along one side of the complex, I seldom cut across it.

As it happened, my wife had asked me to buy coffee powder from a specific shop (from where I’d last bought coffee powder twenty years ago), and the easiest way to get to it after I had remembered to buy coffee was to cut across the Shopping Complex.

And it was dead. In my childhood, I spent most evenings “putting beat” around Jayanagar 4th Block with my parents, and we would invariably go to the shopping complex. The complex was then full of respectable stores, including a HMV outlet, a fairly high end tailoring outlet (called Khanate) and the shop where I bought my first ten pairs of spectacles. It was then natural that a shopping trip to 4th block included a visit to the shopping complex.

Not any more, for the shopping complex is dying, if not dead already. The walls look the same, the shop structures are the same, but most respectable businesses seem to have made their exit from the shopping complex. In their place you have stores selling cheap footwear, cheap clothes, possibly counterfeit goods and suchlike. There aren’t too many “respectable shoppers” in the complex as well.

On the other hand, the area immediately around the now-dying shopping complex has emerged as a brilliant retail destination. You can find large-ish outlets of most major brands, a wide selection of restaurants and stalls, fresh vegetables, hardware stores and yes – shops selling coffee powder! Just that the shopping complex has pretty much died, and faded into insignificance.

Quickly walking through the shopping complex last evening (it didn’t appear that safe), I mulled over why it had died, while the surrounding area had flourished. I have one hypothesis.

Basically the shopping complex is owned by the government, and the rents in the complex didn’t rise along with the market. This meant that businesses that were not exactly flourishing (or sustainable) continued to do business in the complex (low rents meant businesses could afford to be there even when they weren’t doing well). This reduced footfalls, and reduced business for the relatively healthy businesses. Which again didn’t move out because they could still make the rent.

And so the shopping complex went through a downward spiral until the point when businesses that had chosen to remain got crowded out by less respectable ones, and figured it was time to move out even if the rent wasn’t much. And so you have some of the prime real estate in Jayanagar being squatted upon by sellers of cheap footwear and cheap clothes and electronics of suspect make.


I have been drinking coffee for as long as I can remember. Maybe I started drinking at the age of  three. Maybe even earlier, maybe later. But I clearly remember that back when I still had half-day school (i.e. kindergarten), after my afternoon siesta, I would sit down with my grandmother (another major coffee drinker) and we would sip coffee together. My father had been pissed off that my mother never drank coffee, and he had told my grandparents (with whom I spent the day while both my parents went to work) that they should bring me up differently. And so my grandmother had initiated me to coffee fairly early in life.

When I was in high school, I remember being one of the few people in my class who drank coffee. Back then, it was before the coffee days of the world came up, and coffee was still seen as downmarket. Something that you would invariably order at the end of “tiffin” at the neighbourhood Sagar, or Darshini. Coffee was uncool, and had an “uncle” feel to it. It was what you got when you went visiting relatives, or when guests came home. In my family, a visit to a relative’s house would not be complete without at least four rounds of coffee, one as soon as you arrived, one just before “tiffin”/lunch, one after food and another one “for the road”. And my poor mother would miss out on all this.

For a strange reason I can’t fathom now, for a long time I used to prefer the coffee that my father made, a nasty “decanted” brew, made from finely ground coffee powder we got from “modren coffee works” in the Jayanagar Shopping Complex. Despite my grandmother’s exhortations that the coffee she made – from a steel filter using “pure” (i.e. without chicory) coffee beans sourced from India Coffee Works – was superior, I would tell her that it never measured up to my father’s coffee. It was only later on in life (maybe when I got to high school) that I started finding my father’s coffee disgusting (interestingly back then, his mother (i.e. my “other” grandmother) and siblings also made coffee the same horrible decanted way), and I convinced him that we should also start making coffee using a filter.

During the last few years that I lived with my parents (ok I didn’t really live with them, only visited them during (substantial) vacations), coffee had the aura of a “special dish” in our house. We would make coffee only if we had guests. My mother anyway hated the drink, and my father would have had his daily fix at work, so instead they made  tea at home, some four times a day, with plenty of sugar. If I protested, I would be asked to visit the nearest darshini (one abominable place called Anna Kuteera). I would grudgingly sip my tea.

So coming back to high school, it was uncool to drink coffee. It was “uncle” to do so, and with friends you only had pepsi (or coke or thums up or whatever). So I was mildly shocked when I found that some classmates in my “new” school (which I switched to in 11th standard, and which was decidedly upmarket compared to my earlier school) had gone out “for coffee”. And a few days later, I ended up accompanying some of them, once again “for coffee”. We all had the relatively inexpensive espresso (Rs. 10; cappuccino was Rs. 20) that day at Cafe Coffee Day (#youremember?) on Brigade Road. It was the first time in my life I had felt “cool” drinking coffee (yeah, back then I was a wannabe and all that).

Six years later, when I got admission into IIMB, my father decided that along with me he too should “go upmarket”. The day I got my admit, we went for coffee (!!) to the Jayanagar Cafe Coffee Day (my mother refused to accompany us since she found that they made chicken samosas there). Soon, I found that my father had started having some official meetings also in coffee shops, rather than in his office (where “office boys” would source coffee in flasks from Adigas a few doors away).

Another level up was when Kalmane Koffee opened an outlet at the forum, and another in Jayanagar. Now, we could sit in a coffee shop and have “real coffee” (I never took a fancy for the taste of cappuccino). It is indeed unfortunate that they haven’t managed to scale up the way CCD has. Though I must mention here that the only time I had a “personal interview” back when I was in the arranged marriage market, it took place at a Kalmane Koffee outlet. And I don’t know why just about everyone I go to that coffee shop with ends up ordering this coffee called Nelyani Gold (I stick to plain vanilla Filter Kaapi).

Some three years back, I had bought a Moka pot from a Coffee Day outlet (they have coffee powder stores apart from their cafes). For the last six months or so, I have abandoned my filter and have been exclusively using this pot to make my coffee. For a long time, I didn’t get good results, but this time I read up and instructed the person manning the counter at Annapurna Coffee Works close to my house to grind my beans extremely finely. Awesome coffee I get, now. Now, if only I can figure out how to froth the milk at home like those Cappuccino machines in Rome do…

Vegetable shopping – It’s not about percentages

Some habits are hard to change. One that is especially hard to change is bargaining for vegetables. I was trained well, I must say, in the bazaars of Jayanagar 4th Block Shopping Complex. I was taught that one needs to do a full round of the market before making any purchase, in order to understand the “market price”. I was taught  techniques that would make the shopkeepers give the goods for the price I offered, I was told what demographics to approach for what kind of vegetables, and over time I must say I became an excellent vegetable shopper, when sent to Jayanagar 4th Block that is.

Another thing that is hard to change is willingness to pay, and this is where I see some irrationality. For example, I’ve just returned from the fruit and vegetable shop close to my house, having refused to buy a cucumber because the shopkeeper asked for Rs. 10 for it, a 100% markup on the not-so-longterm average price of Rs. 5. And that is precisely the problem – looking at it as percentages.

We don’t usually consume too much cucumber. If I’d bought that cucumber it would’ve lasted about a week. So by refusing to pay the “100% premium” for it, I’ve essentially saved my family a maximum of five rupees over the course of a week (and this is in the best case – conditional on my being able to procure cucumber at the “normal rate” soon. Else the loss is larger). And given our not-so-inconsiderable weekly expenses, and the fact that our “discretionary spend” is an order of magnitude larger than the five rupees I’ve saved on the cucumber, this just doesn’t make sense.

The mistake we make here is to look at the percentage increase in weekly budget of the particular item, and base our decision on that. Instead, if we were to look at the increase in the “total weekly budget” (across all items), that could help us get a more realistic figure for our willingness to pay for certain things.

Of course, the big problem here is that even if my rational mind says this, there’s a behavioural issue in paying much more than the price we’ve been “anchored” to. I don’t know how we need to get over this.