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	<title>Pertinent Observations&#187; arbit</title>
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		<title>What the hell was Vettori thinking?</title>
		<link>http://noenthuda.com/blog/2012/04/12/what-the-hell-was-vettori-thinking/</link>
		<comments>http://noenthuda.com/blog/2012/04/12/what-the-hell-was-vettori-thinking/#comments</comments>
		<pubDate>Thu, 12 Apr 2012 14:46:38 +0000</pubDate>
		<dc:creator>skimpy</dc:creator>
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		<guid isPermaLink="false">http://noenthuda.com/blog/?p=2531</guid>
		<description><![CDATA[I&#8217;m writing this post in anger. In disgust. At the sheer lack of strategic vision shown by Royal Challengers Bangalore captain Daniel Vettori. What the hell was he thinking when he threw the ball to Virat Kohli for the 19th over, with 43 required off two overs? Yes, there had been a miscalculation earlier which [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m writing this post in anger. In disgust. At the sheer lack of strategic vision shown by Royal Challengers Bangalore captain Daniel Vettori. What the hell was he thinking when he <a href="http://www.espncricinfo.com/indian-premier-league-2012/engine/current/match/548318.html" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.espncricinfo.com/indian-premier-league-2012/engine/current/match/548318.html?referer=');">threw the ball to Virat Kohli for the 19th over</a>, with 43 required off two overs? Yes, there had been a miscalculation earlier which meant that one of the last five overs had to be bowled either by part-timer Kohli, or by Raju Bhatkal who had been torn apart in his earlier two overs. While it is hard to pardon miscalculation in a twenty over game, it is nothing compared to the strategic error of the 19th over.</p>
<p>When overs sixteen to eighteen were bowled by Zaheer, Vinay and Zaheer respectively, I thought it was a tactical masterstroke by Vettori to keep the one extra over to the end. Given the skyrocketing required run rate, I thought it was a great idea that he was trying to put the match beyond Chennai Super Kings by the 19th over itself. And it worked well. From 75 needed off 5 overs, the equation was brought down to 43 off the last two overs (now, it is reasonable to expect Zaheer and Vinay to go at around 10 an over in the slog overs). And then what happened?</p>
<p>You have two overs left, 43 runs to win. You have a reasonably experienced medium pacer who is generally good at bowling at death, but is also prone to buckling under pressure. And you know you can&#8217;t trust whoever the other bowler is going to be. What you want is to have your good bowler bowl without any pressure on him. Without any pressure, you can expect him to go for about 10-15 in the 19th, leaving the batsmen to score nearly 30 off the last over &#8211; which would tilt the odds significantly in favour of the part timer who would bowl that over, since the pressure would be on the batsmen.</p>
<p>Instead, what do you do? Give the part timer the 19th over. He has no answers for Morkel&#8217;s slogging and edging, and goes for 28, leaving Vinay to defend 15. Now, it is Vinay (who is vulnerable under pressure) who has to bowl under pressure, and the batsmen know that. It is a miracle that the match went down to the last ball.</p>
<p>Of course you might say that I wouldn&#8217;t have reacted so angrily had either RCB won or Kohli had gone for less in his over. That&#8217;s not true. The match was in RCB&#8217;s pocket, to be won. The probability of victory reduced significantly the moment the ball was thrown to Kohli (for the 19th over). The ultimate result doesn&#8217;t matter. I would have blasted Vettori even if we had won.</p>
<p>Now, there is another uncharitable explanation that comes to mind, and I&#8217;m not very proud that this comes to mind. Was it mere incompetence or some sense of malice on the part of Vettori to give the 19th over to Kohli? I&#8217;m not talking about bookmakers here, I respect him too much for that. But think about it. Just yesterday, both <a href="http://www.livemint.com/2012/04/11220356/IPL-opening-matches-fail-to-sc.html?atype=tp" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.livemint.com/2012/04/11220356/IPL-opening-matches-fail-to-sc.html?atype=tp&amp;referer=');">Mint </a>and <a href="http://www.espncricinfo.com/indian-premier-league-2012/content/current/story/560807.html" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.espncricinfo.com/indian-premier-league-2012/content/current/story/560807.html?referer=');">Cricinfo</a> ran articles talking about IPL 5&#8242;s poor TV ratings so far. The BCCI Chairman N Srinivasan (who not so coincidentally owns CSK) said that the answer to increasing TRPs was to play on batting-friendly high-scoring pitches, and to have close games.</p>
<p>The first wish was answered, when RCB set a target of 206. I wonder if there were some kind of instructions from &#8220;big brother&#8221; instructing that the game go into the last over, as a means to increase flagging TRPs. If Vinay had bowled the 19th and gone for 10 (say), that would have left a near-impossible 33 off Kohli/Bhatkal&#8217;s over. Match over by over 19. One more match that is not &#8220;close&#8221;, which will do nothing to boost TRPs. But keep the contest alive till the last over, TRPs would be boosted?</p>
<p>As an RCB fan, I hereby call for the immediate sacking of Daniel Vettori as captain and his replacement at the helm by one of Kohli or AB De Villiers  (maybe even Vinay Kumar or Zaheer Khan). Maybe I should create an online signature campaign for this purpose, and use my contacts to get the results through to Anil Kumble and other powers-that-are at RCB.</p>
<p>&nbsp;</p>
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		<title>Non competitive hobbies</title>
		<link>http://noenthuda.com/blog/2012/04/02/non-competitive-hobbies/</link>
		<comments>http://noenthuda.com/blog/2012/04/02/non-competitive-hobbies/#comments</comments>
		<pubDate>Mon, 02 Apr 2012 10:30:28 +0000</pubDate>
		<dc:creator>skimpy</dc:creator>
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		<guid isPermaLink="false">http://noenthuda.com/blog/?p=2527</guid>
		<description><![CDATA[During my riding trip two months back, I was wondering why I enjoyed riding so much more than any of the other &#8220;hobbies&#8221; that I have indulged in over the last twenty years or so. It was tough for me to think about any other hobby that had given me as much pleasure in the [...]]]></description>
			<content:encoded><![CDATA[<p>During my riding trip two months back, I was wondering why I enjoyed riding so much more than any of the other &#8220;hobbies&#8221; that I have indulged in over the last twenty years or so. It was tough for me to think about any other hobby that had given me as much pleasure in the early days as riding did, and no other hobby seems or seemed as sustainable as this one. As I rode, and daydreamed while I rode, I thought about what it was about riding that gave me the kind of unbridled joy that any of my other hobbies had failed to provide. The reason, I figured, was that it was not competitive (no I don&#8217;t intend to be a motorcycle racer, ever).</p>
<p>Looking back at the hobbies that I&#8217;ve had since childhood &#8211; be it playing chess or playing the violin or even writing, they have all been competitive hobbies. As soon as I got reasonably good at chess, I started playing competitively, and soon the pressures of tournament play got to me, I lost my love for the game and stopped playing. Violin was a little better off in the sense that for a reasonably long time I only played for myself (apart from the occasions when I had to entertain random visiting relatives). But then, I was asked to take up an examination, and then enter inter-school music contests, and I find it no surprise that I quit my lessons six months after my examinations. I must mention that I&#8217;m on the road to committing the same mistake again, in my second stint at violin learning. As things stand now, I&#8217;m scheduled to appear for the ABRSM Grade Three examination this October, but I have my reasons for that and don&#8217;t think the process of appearing for the exam will kill my love for music.</p>
<p>Writing remained a passion, and a hobby which I think I was rather good at, until the time I started thinking about monetization. The minute I started thinking about wanting to write for money, I lost the love for it, which might explain the deceleration in activity on this site over the last three years or so. I had lost yet another hobby to the competitive forces.</p>
<p>The thing with competition is that it puts pressure on you. You have to being to hold yourself to a standard other than your own, and that means you will have to do certain things irrespective of whether you think it makes sense to do that. Soon, your hobby ends up as a slave to your competition, and it is unlikely you&#8217;ll be able to sustain interest after that. You can say that the moment a hobby becomes competitive, it ceases to be a hobby and becomes &#8220;work&#8221;.</p>
<p>The reason I&#8217;m bullish about motorcycling at this moment is that I don&#8217;t see a means for it to become competitive. Since I don&#8217;t intend to race, and don&#8217;t care about whether others have ridden more than me or whatever, I&#8217;ll be mostly riding for myself. Yes, when I planned my Rajasthan tour, I did think of monetizing it by writing about it for the media, but that I think was more a function of wanting to monetize my writing than my riding. In the event, i didn&#8217;t get a mandate to write, and that in no way affected my enthusiasm for the ride. Rather I felt freer that I could enjoy the ride rather than thinking about what I would write about it.</p>
<p>As I go along, I hope to pick up one or two more such non-competitive hobbies. Of course I intend to make motorcycling a &#8220;major&#8221; hobby. As it is, I love traveling, doing it my own way and going off the beaten path. And I love the feeling as i accelerate, with the wind penetrating the air vents of my riding jacket and my thighs grabbing the petrol tank. Now if only I can convince Pinky to also take this up as a hobby..</p>
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		<item>
		<title>Advertising liqour</title>
		<link>http://noenthuda.com/blog/2012/04/01/advertising-liqour/</link>
		<comments>http://noenthuda.com/blog/2012/04/01/advertising-liqour/#comments</comments>
		<pubDate>Sun, 01 Apr 2012 02:13:32 +0000</pubDate>
		<dc:creator>skimpy</dc:creator>
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		<guid isPermaLink="false">http://noenthuda.com/blog/?p=2524</guid>
		<description><![CDATA[I miss liquor advertisements. I really do. There might be some noble intention in preventing liquor companies from advertising openly through television and print (many of them have resorted to surrogate ads, though), but the quality of liquor advertising that I remember from the late 90s (when I was too young to drink) was pretty [...]]]></description>
			<content:encoded><![CDATA[<p>I miss liquor advertisements. I really do. There might be some noble intention in preventing liquor companies from advertising openly through television and print (many of them have resorted to surrogate ads, though), but the quality of liquor advertising that I remember from the late 90s (when I was too young to drink) was pretty good. Many of those ads were quite cult.</p>
<p>I remember the vodka ad (forget the brand) where the guy looks through his glass and sees other people in the bar turning into ferocious creatures (the best being the guy with a big moustache turning into a walrus). Then there was the &#8220;be what you wanna be&#8221; Bacardi ad &#8211;  I loved the jingle. The &#8220;swinging to Bacardi blast&#8221; just doesn&#8217;t have the same effect as &#8220;sipping on Bacardi rum&#8221;. Then there was the Haywards ad, of the two men playing darts in the bar. Such #kvltness! They should have a way to show adult rated ads on TV during late nights, etc. and permit liquor advertising then.</p>
<p>Last night, though, I came across a very interesting form of liquor advertising. Liquor companies are allowed to advertise at point of sales, so you see these huge liquor ads that usually sponsor the boards of &#8220;wine shops&#8221;. Similarly, you see beer and cocktail glasses that would have been branded with certain brands (in London, for example, the bartenders would be very particular about serving drinks in the right brand of glass. Carlsberg (which I drank a lot of that summer thanks to newfound Premier League loyalty) would be served in a Carlsberg glass only. Guinness in a Guinness glass only. Indian bartenders usually don&#8217;t care about this and are happy to give you kingfisher in a Beck&#8217;s glass). And in some American style bars, you see neon-light boards advertising certain brands.</p>
<p>At the Hard Rock Cafe, however, where I was last evening, Eristoff vodka has figured out a nice (and innovative &#8211; for me at least since I haven&#8217;t seen this form elsewhere) way of advertising. They advertise on the menu! It is very simple. Every vodka-based cocktail, or cocktail containing vodka that is there on the menu, says &#8220;Eristoff vodka&#8221; rather than just &#8220;vodka&#8221;. For example, the description under &#8220;screwdriver&#8221; would read &#8220;Eristoff Vodka with orange juice&#8221;. Simple and elegant way of creating brand awareness, and recall value. And well-targeted also, since if you order the cocktail you immediately get to &#8216;taste&#8217; the vodka.</p>
<p>There is a reason I avoid whisky-based cocktails. A couple of times I&#8217;ve had them, they&#8217;ve been generally infused with cheap local molasses-based whisky which has given me  a bad hangover. Now, if only some better whisky company can start branding the menu of whisky-based cocktails, there is a good chance that people like me might order and drink more of whisky-based stuff. Though it still remains that I prefer my whisky neat.</p>
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		<title>Poetry</title>
		<link>http://noenthuda.com/blog/2012/03/30/poetry/</link>
		<comments>http://noenthuda.com/blog/2012/03/30/poetry/#comments</comments>
		<pubDate>Fri, 30 Mar 2012 02:18:54 +0000</pubDate>
		<dc:creator>skimpy</dc:creator>
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		<guid isPermaLink="false">http://noenthuda.com/blog/?p=2522</guid>
		<description><![CDATA[I&#8217;ve never really got what the big deal about poetry is. I have friends on facebook and google+ who share bits and pieces of poetry that they like, and shag about it. And most of the time I never get why it&#8217;s so hifunda. Yes, I do like some poetry. Like I think Vikram Seth&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve never really got what the big deal about poetry is. I have friends on facebook and google+ who share bits and pieces of poetry that they like, and shag about it. And most of the time I never get why it&#8217;s so hifunda. Yes, I do like some poetry. Like I think Vikram Seth&#8217;s <a href="http://rajeevdreams.blogspot.in/2007/04/frog-and-nightingale.html" target="_blank" onclick="pageTracker._trackPageview('/outgoing/rajeevdreams.blogspot.in/2007/04/frog-and-nightingale.html?referer=');">The Frog and The Nightingale</a> (which appeared in our 10th standard textbook) is an absolute classic. I can still recite the few stanzas of The Highwayman which I had mugged up for an elocution competition in school. I don&#8217;t however, get &#8220;modern poetry&#8221;, the kind without any rhyme or rhythm. And so, faced with a deluge of such literature, I have been trying to figure out what the big deal about poetry is.</p>
<p>Think about the ancient classics and texts. Think about the Vedas, the Ramayana, the Mahabharata, the Iliad, the Odyssey. All of them written in verse. Think about the hundreds of thousands of Vedic schools spread all across India, some of them functional even today, where students did nothing but just mug up to recite the Vedas. Think about the ancient Indian oral tradition, which has managed to preserve the Vedas and our epics in something close to their original forms even today. Can you imagine mugging up all the words of a modern classic, and remembering it well enough to deliver verbatim to your students? I guess you can&#8217;t, and you don&#8217;t need to, for we have the luxury of writing, and written records. But what in those days in ancient India, where there was no paper? How have such long and magnificent texts survived our oral tradition across centuries? The answer is poetry.</p>
<p>Poetry is a concept that dates back to the times when there was no writing. It was a means to make it easy for someone to memorize a piece of text. By introducing concepts such as rhyme and rhythm, of allegories and metaphors, the poets would make it easy for the transmitters to remember the poems. I&#8217;m told (for I haven&#8217;t read them firsthand) that the Vedas also have several built-in checksums, to enable easy rememberance, in case a part of a verse gets lost in memory. By this insight, poetry is basically a means to render text in a format that makes it easy for you to remember stuff. That, truly, is the sheer beauty of poetry. An ancient concept designed to transmit, across generations. A concept that was essentially rendered redundant with the coming of writing, because of which it had to reinvent itself. And I&#8217;m not sure how successful that reinvention of the form has been (though given the number of people who claim to love poetry, I must say the reinvention has been rather successful).</p>
<p>Now, think of your school textbooks, any subject. And think about how many lines from the prose you can remember verbatim. Exactly as it was in the text. I would guess the answer would be something close to zero, which is the answer in my case. And now think about the poetry you read back in school, and how much of that you can remember. I would assume the number is rather higher. I may not remember complete poems, but I remember at least stanzas from several of the poems I studied back then. For example, I can recite verbatim several of the dohas written by Kabir and Abdurrahim Khankhana, which were part of our school syllabus as far back as when I was in 7th standard. Now think about it &#8211; how is it that I can remember entire lines, written in a language I was hardly comfortable with back then, in a dialect I hardly understood, almost twenty years later? It is down to sheer poetry! The rhymes and rhythms and allegories and puns which all make it so easy to remember!</p>
<p>So what is poetry? It is essentially a form of writing which is easy for the reader to memorize, and remember ages later in order to transmit. So what is good poetry? It is a piece of writing, written in a form that sticks in the reader&#8217;s head, which possesses him, to the extent that he remembers the words in their entirety, and not just the essence. The thing with great prose is that it enables the reader to easily grasp the idea it is trying to convey. With poetry, it is not just the idea that is to be conveyed, it&#8217;s also the expression. And how good a poem is depends on how successful it is in making the expression stick in the reader&#8217;s head.</p>
<p>In general, I must admit, I still don&#8217;t get &#8216;free verse&#8217;. I think it&#8217;s just prose written with lines broken in random places that the &#8220;poet&#8221; fancies. While they might have some nice puns or allegories, in most cases it is impossible to remember the exact words, for there is little that ties sentences, that creates checksums, that enables readers to remember the expressions. I still like simple good old poetry, though, but few people write that any more. I&#8217;ll leave you with a stanza from one of my favourite poems which I still remember:</p>
<blockquote><p><em>Once upon a time a frog</em><br />
<em>croaked away in bingle bog</em><br />
<em>Every night from dusk to dawn</em><br />
<em>He croaked awn and awn and awn</em></p></blockquote>
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		<title>Missing the Obvious</title>
		<link>http://noenthuda.com/blog/2012/03/19/missing-the-obvious/</link>
		<comments>http://noenthuda.com/blog/2012/03/19/missing-the-obvious/#comments</comments>
		<pubDate>Mon, 19 Mar 2012 11:45:55 +0000</pubDate>
		<dc:creator>skimpy</dc:creator>
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		<guid isPermaLink="false">http://noenthuda.com/blog/?p=2520</guid>
		<description><![CDATA[It was a year and a half back that I bought this desktop that I&#8217;m writing this post on. Given that the desktop was to be placed in my study, and the modem is in the drawing room, the most intuitive thing for me to connect up this desktop was to buy a USB wi-fi [...]]]></description>
			<content:encoded><![CDATA[<p>It was a year and a half back that I bought this desktop that I&#8217;m writing this post on. Given that the desktop was to be placed in my study, and the modem is in the drawing room, the most intuitive thing for me to connect up this desktop was to buy a USB wi-fi adapter, which cost me in excess of a thousand rupees. While it worked well in general, it gave problems once in a while, requiring reinstallation of the software and setting some random settings.</p>
<p>Last week, when I got some data from a client, I realized that my computer was wholly unsuited for big data operations, and I needed to upgrade, big time. I&#8217;ve now got myself a badass Intel I7 processor, with 8GB RAM and a 64 bit OS which will hopefully enable me to run my business successfully. The downside of this is that my old USB Adapter doesn&#8217;t work on a 64bit processor (it can be made to work, but the process is long and tedious). After getting my wife to dirty her hands on this (she is the in-house hands-on engineer), I realized that it wasn&#8217;t possible to get the USB Adapter to work, and thought of complicated options such as using this computer purely for analysis and using my laptop and a Pen Drive for the networking. Half a day of working thus told me it was way too inefficient. Then I thought of shifting the entire modem to the room, drawing a line from the telephone jack in the drawing room all around the house,  a process that is not painless.</p>
<p>Finally, for two hundred and sixty rupees (less than a fourth of what I had paid for the USB Adapter) I got myself a 20 meter long LAN cable, and have simply connected my computer with that. Beautiful, intuitive, simple. The question, though, is about why I had never thought of this beautiful, simple, intuitive solution for so long! It turns out that I had never really taken this option into consideration at all, for had I done it there would have been no grounds to reject it at any point in time.</p>
<p>I have recently embarked on a career in consulting, and I believe that a significant proportion of my insights are going to be beautiful, intuitive, simple solutions which for whatever reason the client hadn&#8217;t particularly thought of. Why do such low hanging fruit exist at all?</p>
<p>What is it about our thinking that we get so tied up in complications and completely miss out the obvious? Is it a fallout of our spending large amounts of time trying to solve complicated (and in the larger context inconsequential) problems? Or is it that these simple obvious solutions have to &#8220;hit us&#8221; sometime (in the form of an insight) and when we sometimes approach the problem in too structured a manner we tend to miss out on these insights? What do you think?</p>
<p>While I&#8217;m happy that I&#8217;m connected again, and in such simple a manner, I&#8217;m cross with myself that a simple soluti0n as this didn&#8217;t strike for such an extended period of time.</p>
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		<title>Sachin&#8217;s 100th</title>
		<link>http://noenthuda.com/blog/2012/03/17/sachins-100th/</link>
		<comments>http://noenthuda.com/blog/2012/03/17/sachins-100th/#comments</comments>
		<pubDate>Sat, 17 Mar 2012 02:11:17 +0000</pubDate>
		<dc:creator>skimpy</dc:creator>
				<category><![CDATA[arbit]]></category>
		<category><![CDATA[cricket]]></category>
		<category><![CDATA[sport]]></category>
		<category><![CDATA[asif karim]]></category>
		<category><![CDATA[cricket fans]]></category>
		<category><![CDATA[dhoni]]></category>
		<category><![CDATA[hype]]></category>
		<category><![CDATA[india]]></category>
		<category><![CDATA[kenya]]></category>
		<category><![CDATA[latter stages]]></category>
		<category><![CDATA[match]]></category>
		<category><![CDATA[milestones]]></category>
		<category><![CDATA[minnow]]></category>
		<category><![CDATA[monkey]]></category>
		<category><![CDATA[odi]]></category>
		<category><![CDATA[pitch]]></category>
		<category><![CDATA[raina]]></category>
		<category><![CDATA[sachin]]></category>
		<category><![CDATA[score]]></category>
		<category><![CDATA[statistic]]></category>
		<category><![CDATA[upshot]]></category>
		<category><![CDATA[wickets]]></category>
		<category><![CDATA[world cup]]></category>

		<guid isPermaLink="false">http://noenthuda.com/blog/?p=2517</guid>
		<description><![CDATA[In the end it was quite appropriate. That the needlessly hyped &#8220;false statistic&#8221; of Sachin&#8217;s 100 100s came about in a match against a supposed minnow, in an inconsequential tournament, which didn&#8217;t even help India win the game. The hype surrounding this statistic had become unbearable, both for normal cricket fans and also for Sachin, [...]]]></description>
			<content:encoded><![CDATA[<p>In the end it was quite appropriate. That the needlessly hyped &#8220;false statistic&#8221; of Sachin&#8217;s 100 100s came about in a match against a supposed minnow, in an inconsequential tournament, which didn&#8217;t even help India win the game. The hype surrounding this statistic had become unbearable, both for normal cricket fans and also for Sachin, perhaps. And that could be seen in his batting over the last one year, in England and in Australia. There was a distinct feeling that every time he just kept playing for his century, and not for the team cause, and the only upshot of his &#8220;100th 100&#8243; is that the monkey is finally off his back and hopefully Sachin can go back to playing normal cricket.</p>
<p>Unfortunately, there are a couple of other milestones round the corner. He now has 49 ODI 100s, so now people will hype up his 50th. And as someone pointed out on facebook yesterday, he has 199 international wickets! Hopefully that means he starts turning his arm over once again, with his lethal spinning leg-breaks and long hops.</p>
<p>The thing with Sachin is that he has always seemed to be statistically minded (irrespective of what he says in his interviews). The mind goes back to Cuttack during World Cup 1996, when he played out two maiden overs against Asif Karim while trying to get to his 100 (against Kenya). Even in recent times, including in 2007 when he got out in the 90s a large number of times, it is noticeable how he suddenly slows down the innings once he gets into the 90s. He gets nervous, starts thinking only about the score, and not about batting normally.</p>
<p>In that sense, it is appropriate that this meaningless statistic of a hundredth hundred came about in a game that India lost, to a supposed minnow. It was a &#8220;batting pitch&#8221;. As Raina and Dhoni showed in the latter stages of the innings, shotmaking wasn&#8217;t particularly tough. And yet, what did Sachin do? Plod at a strike rate of 75 for most of the innings, including in the crucial batting powerplay just so that he could get to his 100. I don&#8217;t fault his batting for the first 35 overs. He did what was required to set up a solid foundation, in Kohli&#8217;s company. But in the batting powerplay, instead of going for it, the only thing on his mind was the century. Quite unfortunate. And appropriate, as I&#8217;ve said a number off times earlier.</p>
<p>Again, I want to emphasize that I&#8217;m NOT an anti-Sachintard. I&#8217;ve quite enjoyed his batting in the past, and there is no question that he is one of the all-time great cricketers. I&#8217;m only against meaningless stat-tardness. And it was this retardation about a meaningless stat that prevented Sachin from giving his best for the last one year.</p>
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		<title>Branding and traditional retail</title>
		<link>http://noenthuda.com/blog/2012/03/14/branding-and-traditional-retail/</link>
		<comments>http://noenthuda.com/blog/2012/03/14/branding-and-traditional-retail/#comments</comments>
		<pubDate>Wed, 14 Mar 2012 02:44:47 +0000</pubDate>
		<dc:creator>skimpy</dc:creator>
				<category><![CDATA[arbit]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[bhuvaneshwari]]></category>
		<category><![CDATA[business sense]]></category>
		<category><![CDATA[captain cook]]></category>
		<category><![CDATA[customers needs]]></category>
		<category><![CDATA[ganesha]]></category>
		<category><![CDATA[grocer]]></category>
		<category><![CDATA[insult]]></category>
		<category><![CDATA[jiffy]]></category>
		<category><![CDATA[kg]]></category>
		<category><![CDATA[kirana]]></category>
		<category><![CDATA[mahabharata]]></category>
		<category><![CDATA[phenomenal speed]]></category>
		<category><![CDATA[retail store]]></category>
		<category><![CDATA[scribe]]></category>
		<category><![CDATA[shop boys]]></category>
		<category><![CDATA[shopkeeper]]></category>
		<category><![CDATA[shopping list]]></category>
		<category><![CDATA[skus]]></category>
		<category><![CDATA[tata]]></category>
		<category><![CDATA[those guys]]></category>

		<guid isPermaLink="false">http://noenthuda.com/blog/?p=2510</guid>
		<description><![CDATA[Last night, the wife sent me to the grocer with a rather long shopping list. The grocer in question is Bhuvaneshwari Traders, a rather efficient &#8220;traditional retail&#8221; store close to home. There are lots of shop-boys there to service your requests, billing happens in a jiffy (yes, you get a printed bill) and they usually [...]]]></description>
			<content:encoded><![CDATA[<p>Last night, the wife sent me to the grocer with a rather long shopping list. The grocer in question is Bhuvaneshwari Traders, a rather efficient &#8220;traditional retail&#8221; store close to home. There are lots of shop-boys there to service your requests, billing happens in a jiffy (yes, you get a printed bill) and they usually tend to stock most items that you are likely to  need. Of course, being a small kirana, they&#8217;re not able to stock a particularly wide variety of SKUs (and I don&#8217;t think that makes business sense, as well), but they seem to do quite awesome business by serving most of the customers&#8217; needs, and very quickly.</p>
<p>It is in this kind of a context, I realize, that branding plays a major impact. Twice in my &#8220;shopping process&#8221;, I had to decide on the brand of a good quickly, and both times, I went for a brand that was on top of my mind &#8211; a brand that had &#8220;pull marketed&#8221; well enough for me to remember them. So, the shopping process consisted of my reading out from my long prepared list, and the shop boys producing those items at a phenomenal speed. The speed at which those guys worked made me believe that it was an insult to myself, and to them, if the speed at which I ordered was to be much slower. This was like Vyaasa dicatating the Mahabharata to his scribe Ganesha. Since Ganesha was so fast in writing, Vyaasa was compelled to dictate at the same rate.</p>
<p>So, when I asked for &#8220;1 kg salt&#8221;, the shopkeeper responded with &#8220;which brand?&#8221;. Given that I had to respond quickly, I had about a split second to decide what brand of salt I wanted. Captain Cook came to mind, with its ads of the &#8220;free flowing&#8221; salt. But then, I remembered having been told that the brand stopped production some ten years ago. The next thing that came to mind was Tata Salt, and I immediately remembered that my mother used to use the same. I also remembered their recent ad on Kannada TV &#8220;deshada uppu&#8221; (the country&#8217;s salt). I didn&#8217;t need to think further.</p>
<p>A few items down the list, when I asked for Garam Masala, two shop boys popped up with two different brands. Now, I don&#8217;t recall having bought too much Garam Masala earlier in life, and  I didn&#8217;t recall any ads either. But then, one of the packets produced was &#8220;MTR Garam Masala&#8221; and the other had a name that I had never heard. Here, the general branding of the two manufacturers in question played its part, and I instinctively went for MTR.</p>
<p>The purchase process for &#8220;traditional retail&#8221; is significantly different from that of &#8220;modern retail&#8221; (the supermarkets and the likes), and I hope, and think, that Indian marketers understand this difference in order to market their goods appropriately. While it is true that in the traditional retail context, &#8220;sales&#8221; plays a large part &#8211; give higher margins to the shopkeeper, and he will &#8220;push&#8221; (since some customers take his recommendation) your product rather than a competitor&#8217;s &#8211; there is also the &#8220;pull&#8221; factor. It is very rarely in these contexts that a customer sees a number of competing products side by side and has time to make a rational decision &#8211; most shopkeepers don&#8217;t afford them that luxury. The key to this is efficient branding, which leads to the customer demanding a particular brand of products, so that the shopkeeper has no opportunity to push the one that gives him better margins (some shopkeepers do try this &#8211; offering a competing brand claiming it is superior, but I&#8217;m not sure customers buy this).</p>
<p>And I think a lot of Indian marketers understand this.</p>
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		<title>The success and failure of Coupling, this blog and the Benjarong Conference</title>
		<link>http://noenthuda.com/blog/2012/03/03/the-success-and-failure-of-coupling-this-blog-and-the-benjarong-conference/</link>
		<comments>http://noenthuda.com/blog/2012/03/03/the-success-and-failure-of-coupling-this-blog-and-the-benjarong-conference/#comments</comments>
		<pubDate>Sat, 03 Mar 2012 03:21:19 +0000</pubDate>
		<dc:creator>skimpy</dc:creator>
				<category><![CDATA[arbit]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[fundaes]]></category>
		<category><![CDATA[personal]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[bbc]]></category>
		<category><![CDATA[benjarong]]></category>
		<category><![CDATA[best friend]]></category>
		<category><![CDATA[boss]]></category>
		<category><![CDATA[chick]]></category>
		<category><![CDATA[commentators]]></category>
		<category><![CDATA[friend steve]]></category>
		<category><![CDATA[girlfriend]]></category>
		<category><![CDATA[grand success]]></category>
		<category><![CDATA[hunting]]></category>
		<category><![CDATA[intellectual level]]></category>
		<category><![CDATA[lasting impressions]]></category>
		<category><![CDATA[main attraction]]></category>
		<category><![CDATA[participants]]></category>
		<category><![CDATA[proceedings]]></category>
		<category><![CDATA[related news]]></category>
		<category><![CDATA[sitcoms]]></category>
		<category><![CDATA[sorts]]></category>
		<category><![CDATA[steve patrick]]></category>
		<category><![CDATA[two seasons]]></category>

		<guid isPermaLink="false">http://noenthuda.com/blog/?p=2502</guid>
		<description><![CDATA[One of the few sitcoms that has remotely managed to hold my attention is Coupling, the series on BBC. I don&#8217;t think it runs &#8220;live&#8221; any more, and even when it did, the quality of the episodes fell off sharply in season three, and even more sharply in season four. Episodes of those two seasons [...]]]></description>
			<content:encoded><![CDATA[<p>One of the few sitcoms that has remotely managed to hold my attention is Coupling, the series on BBC. I don&#8217;t think it runs &#8220;live&#8221; any more, and even when it did, the quality of the episodes fell off sharply in season three, and even more sharply in season four. Episodes of those two seasons simply cannot compare to the episodes of the earlier seasons. In possibly related news, a number of blog readers and commentators mentioned to me that they saw a sharp fall in quality in posts on this blog sometime in late 2009. None of them have told me that the blog has made any &#8220;comeback&#8221; of sorts. And given this theory, it is unlikely to.</p>
<p>Back in March 2009, there was a meeting of six great minds at Benjarong Restaurant on Ulsoor Road, which has come to be known as the <a href="http://noenthuda.com/blog/2010/03/17/the-benjarong-conference/" target="_blank">Benjarong Conference</a>. The main topic of discussion that evening was about chick-hunting, and more so in the controlled environment of South Indian Brahmin arranged marriages. The conference was a grand success in terms of the quality of discussion, and left lasting impressions on the minds of the participants. Kodhi, who is going to be arranged married later this year, mentions that over two years on, it was the proceedings of this conference that helped him make his decision.</p>
<p>The main attraction of Coupling, for me, was the theories that the character Jeff used to propound. Starting in Episode One of Season One, where he comes up with the concept of &#8220;Unflushable&#8221; as his best friend Steve repeatedly tries to dump his girlfriend Jane, and fails. And in subsequent episodes, when the three male leads (Steve, Patrick and Jeff) meet at the bar, Jeff always has a theory to explain why things happen the way they happen. Masterful theories, at a similar intellectual level that was exhibited at the Benjarong Conference. Jeff has a theory for everything, except that he is unable to implement his own theories and get hooked up. And what happens in Season Three? He gets hooked up (to his boss, as it happens)! And starts falling off the social radar, and even when he is there at the bar, he is incapable of coming up with theories like he used to. And in Season Four, he disappears from the show altogether, thus robbing it of its main attraction.</p>
<p>Four of the six participants at the Benjarong conference were single, with three of those having never been in a relationship. The two that were married were married less than a month, and one of them had met his wife not too long before. The conference drew its strength from this &#8220;singularity&#8221;. Single people, especially those that have never been in a relationship, have a unique knack of being able to dispassionately talk about relationships. The problem once you get committed, as readers of this blog might have noticed, is that there is now one person that you can&#8217;t disrespect when you talk or write. So every time you concoct a theory, you have to pass it through a filter, about whether your WAG will find it distasteful (most singletons&#8217; theories on relationships have a distasteful component, as a rule). Soon, this muddles your thinking on these theories so much that you stop coming up with them altogether.</p>
<p>One of the pillars of strength of this blog between 2006 and 2009 was the dispassionate treatment of relationships. Then, in late 2009, fortunately for myself and unfortunately for my readers, I met Priyanka, with whom I have subsequently established a long term gene-propagating (no we haven&#8217;t started propagating, yet) relationship. And on came the &#8220;distaste filter&#8221;. And off went the quality of my posts on relationships. A large section of the readership of this blog knew me as a gossip-monger, and they would now be sorely disappointed to not find such juicy material on this blog any more. The only good relationship posts subsequent to that, you might notice, would have been on the back of some little domestic fights, which would have led to temporary suspension of the distaste filter.</p>
<p>Sometimes, though not in public forums, I do get my old distasteful sense back. Not so recently, I was counselling my little sister-in-law about relationship issues. After thoroughly examining her case history and then situation (examining case history and diagnosis is her domain. She&#8217;s studying to be a doc), I recommended to her that the solution for her then relationship woes was to get herself a <a href="http://skthewimp.livejournal.com/41047.html" target="_blank" onclick="pageTracker._trackPageview('/outgoing/skthewimp.livejournal.com/41047.html?referer=');">Petromax</a>. While it did help that my wife and her parents weren&#8217;t around then, the tough part was to convince her that it was a serious well-researched piece of advice. Maybe I should have packaged it less distastefully. And maybe it is time to accept that the distaste filter in my case is on permanently, and I&#8217;ll never be able to spout theories like I used to. And my dear blog reader, it is time you accept that, too, and stop holding this blog against its pre-2010 standards.</p>
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		<title>You don&#8217;t need grammar to get a visa</title>
		<link>http://noenthuda.com/blog/2012/03/02/you-dont-need-grammar-to-get-a-visa/</link>
		<comments>http://noenthuda.com/blog/2012/03/02/you-dont-need-grammar-to-get-a-visa/#comments</comments>
		<pubDate>Fri, 02 Mar 2012 13:09:57 +0000</pubDate>
		<dc:creator>skimpy</dc:creator>
				<category><![CDATA[arbit]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[travel]]></category>
		<category><![CDATA[aga]]></category>
		<category><![CDATA[ambiguity]]></category>
		<category><![CDATA[bharadwaj]]></category>
		<category><![CDATA[cad]]></category>
		<category><![CDATA[consul general]]></category>
		<category><![CDATA[consulate general of turkey]]></category>
		<category><![CDATA[consultant freelance]]></category>
		<category><![CDATA[covering letter]]></category>
		<category><![CDATA[grammar]]></category>
		<category><![CDATA[holiday visit]]></category>
		<category><![CDATA[hotel confirmation]]></category>
		<category><![CDATA[istanbul]]></category>
		<category><![CDATA[management consultant]]></category>
		<category><![CDATA[mimar]]></category>
		<category><![CDATA[other relevant documents]]></category>
		<category><![CDATA[priyanka]]></category>
		<category><![CDATA[spellings]]></category>
		<category><![CDATA[tourist visa]]></category>
		<category><![CDATA[visa application]]></category>

		<guid isPermaLink="false">http://noenthuda.com/blog/?p=2500</guid>
		<description><![CDATA[Last year, before we traveled to Turkey, I had carefully written out a covering letter along with all our documents and sent it across to the consulate. However, after it turned out that there might be some problems with the application (since I wasn&#8217;t working, and Priyanka wasn&#8217;t getting a leave letter), the agent decided [...]]]></description>
			<content:encoded><![CDATA[<p>Last year, before we traveled to Turkey, I had carefully written out a covering letter along with all our documents and sent it across to the consulate. However, after it turned out that there might be some problems with the application (since I wasn&#8217;t working, and Priyanka wasn&#8217;t getting a leave letter), the agent decided to re-word the application.</p>
<p>In general, whenever I&#8217;m writing something, I&#8217;m very careful about the spellings and grammar. I make it a point to write well and make sure there&#8217;s no room for ambiguity. However, considering that the following letter was actually successful in getting me a visa, such care and precision is perhaps not required. Here is the letter that the agent wrote on my behalf as part of my visa application.</p>
<p>*******************</p>
<p>To</p>
<p>The Consul General<br />
Consulate General of Turkey<br />
Mumbai</p>
<p>Dear Sir</p>
<p>I am Management Consultant (freelance) is enclosing herewith my visa application along with visa application of my wife Mrs. Bharadwaj Priyanka Venkatesh, dully filled in and signed by us for necessary tourist visa.</p>
<p>We are planning a holiday visit to Turkey during the visit we will stay at hotel ALTINOZ, Ragip Uner Cad. from 23rd till 26 Oct 2011 and at hotel Best Western Mimar Mehmet Aga, Caddesi No.17/19, Sultanahmet, Istanbul from 26 Oct till 29 Oct 2011. The Hotel confirmation and other relevant documents are attached herewith for your reference. Hence I request you to kindly grant us necessary tourist visa at your earliest and oblige</p>
<p>&nbsp;</p>
<p>Thanking You</p>
<p>&nbsp;</p>
<p>Yours Faithfully</p>
<p>Shashidhar Karthik</p>
<p>****************************</p>
<p>I&#8217;ve typed out the letter here exactly as the agent had written it out to the consulate (he had given me a copy). While I&#8217;m sad that such a horribly written out letter had to go out in my name, I&#8217;m at least glad that I managed to get the visa to Turkey well in time and without any hassles.</p>
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		<title>Boxer&#8217;s fist</title>
		<link>http://noenthuda.com/blog/2012/02/20/boxers-fist/</link>
		<comments>http://noenthuda.com/blog/2012/02/20/boxers-fist/#comments</comments>
		<pubDate>Mon, 20 Feb 2012 03:43:23 +0000</pubDate>
		<dc:creator>skimpy</dc:creator>
				<category><![CDATA[arbit]]></category>
		<category><![CDATA[descriptive]]></category>
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		<category><![CDATA[anti inflammatory drugs]]></category>
		<category><![CDATA[compromise solution]]></category>
		<category><![CDATA[crepe bandage]]></category>
		<category><![CDATA[day six]]></category>
		<category><![CDATA[fracture]]></category>
		<category><![CDATA[gandhi]]></category>
		<category><![CDATA[herd of cows]]></category>
		<category><![CDATA[hitting the ground]]></category>
		<category><![CDATA[kmph]]></category>
		<category><![CDATA[last saturday]]></category>
		<category><![CDATA[little finger]]></category>
		<category><![CDATA[metacarpal]]></category>
		<category><![CDATA[rearview mirror]]></category>
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		<category><![CDATA[riding gloves]]></category>
		<category><![CDATA[royal enfield]]></category>
		<category><![CDATA[scratch marks]]></category>
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		<category><![CDATA[western rajasthan]]></category>
		<category><![CDATA[x ray]]></category>

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		<description><![CDATA[That&#8217;s the &#8220;disease&#8221; that I&#8217;ve been diagnosed with, following my rendezvous with a cow last Saturday. Before you begin to get ideas, let me explain. On day six of the Royal Enfield Tour of Rajasthan, I was speeding at about 70-80 kmph on a Pradhan Mantri Gram Sadak Yojana road between Devikot and Shetrawa in [...]]]></description>
			<content:encoded><![CDATA[<p>That&#8217;s the &#8220;disease&#8221; that I&#8217;ve been diagnosed with, following my rendezvous with a cow last Saturday. Before you begin to get ideas, let me explain. On day six of the Royal Enfield Tour of Rajasthan, I was speeding at about 70-80 kmph on a Pradhan Mantri Gram Sadak Yojana road between Devikot and Shetrawa in Western Rajasthan on my Royal Enfield Classic 500. I was day-dreaming I think, but when I &#8220;woke up&#8221;, I realized there was a huge herd of cows ahead on the road. I panicked, and instead of applying the brakes, revved up and tried going around the herd. Unfortunately for me, one of the cows too decided to <a href="http://en.wikipedia.org/wiki/Strafing_(gaming)" target="_blank" onclick="pageTracker._trackPageview('/outgoing/en.wikipedia.org/wiki/Strafing_gaming?referer=');">strafe </a>to the right. I had no choice but to hit her.</p>
<p>The next thing I know, my shoulder has already hit the ground and my helmet is hitting the ground. My camera that was around my neck has been thrown off, and the part that connects the camera to the lens has been broken. I&#8217;m dazed, my bike is flat on the ground with petrol oozing out of the tank and I can see major scratch marks on my visor. And my right little finger and left thumb hurt. Manju, who has just overtaken the herd, sees my fall in the rearview mirror and comes to my aid. The Shimoga boys soon materialize and pull up my bike. Then, the Enfield support team arrives and puts both me and my bike back on track in 20 minutes. My hand still hurts, though.</p>
<p>An X-ray the following day reveals a fracture in my fifth metacarpal. The resident at MG Hospital in Jodhpur (a Sarkari institution) wants to put a cast, but I want to ride on and finish the tour and I resist. Anti-inflammatory drugs, a crepe bandage and a promise to get a cast as soon as I return to Bangalore form a compromise solution. I take off the bandage every morning to put on my riding gloves, and ride on. With a minor adjustment in riding style, I completely forget the injury. I get back &#8220;into form&#8221;, ride the way I used to in the first half of the tour, have another (less serious) accident, complete the trip, go to Indore for <a href="http://amitng.livejournal.com/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/amitng.livejournal.com/?referer=');">Gandhi&#8217;s </a>wedding and return to Bangalore.</p>
<p>I go to see my uncle who is an orthopedic surgeon. Taking a look at the X-ray, he asks me if I&#8217;ve been punching walls while drunk. I&#8217;m suffering from a &#8220;<a href="http://www.emedicinehealth.com/boxers_fracture/article_em.htm" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.emedicinehealth.com/boxers_fracture/article_em.htm?referer=');">boxer&#8217;s fist</a>&#8220;, he says, and adds that there is little that can be done to &#8220;cure&#8221; it. My hand will heal on its own in a month, but when it does, my fourth knuckle would have disappeared, he says. &#8220;Then you will go to a pub, and hold a mug of beer, and people around you will see that you don&#8217;t have a fourth knuckle. And they will assume that on some drunken night you were punching walls, and have thus ended up with a boxer&#8217;s fist. Then, you can tell them that you injured yourself thus when you had a riding accident with a cow&#8221;.</p>
<p>The injury was due to impact. Because I panicked when I saw that cows, I held on to the bike&#8217;s handlebars too tight, and when I hit the cow, the handlebar jammed against the side of my hand, thus breaking my fifth metacarpal. Protective riding gear meant that the actual fall itself left me unscathed despite my head hitting the ground. My helmet needed a new visor (who would&#8217;ve thunk that the extra visor I carried in my luggage would come useful?), my riding jacket has been torn at the shoulder and the protective padding on the back of the hand of my riding gloves has been badly dented. When my bike arrives in Bangalore, it&#8217;ll be sent to &#8220;hospital&#8221; to cure a few dents. It still runs well, though.</p>
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