Dominant affiliation groups

I was writing an email to connect two friends, when I realised that when you know someone through more than one affiliation group, one of the affiliation groups becomes “dominant”, and you will identify with them through that group at the cost of others. And sometimes this can lead you to even forgetting that you share other affiliation groups with them.

In social networking theory, affiliation groups refer to entities such as families, communities, schools or workplaces through which people get connected to other people. It is not strictly necessary for two connected people to share an affiliation group, but it is commonly the case to share one or more such groups. Social networking companies such as Facebook and LinkedIn sometimes suggest connections to you based on commonly identified affiliation groups.

So my hypothesis is that when you share multiple affiliation groups with someone, you are likely to have been more strongly connected to them through one than through others. For example, you might have gone to the same school and then worked together, but your interaction in school would have been so little that it almost doesn’t count. Yet, the school  remains as a common affiliation group.

Does it happen to you as well? Do you forget that you share an affiliation group with someone because it is not the “dominant” one, since you share another? And due to that do you miss out on making connections, and thus on opportunities?

I had this hilarious incident two weeks back where I was meeting this guy W with whom I share three affiliation groups – BASE (the local JEE coaching factory), IIT Madras and IIM Bangalore. Due to the extent of overlap and degree of interaction, I know him fundamentally as an “IITM guy”. And there’s this other guy X who I also know through three affiliation groups – BASE (again), IIM Bangalore (again) and a shared hobby (the strongest).

So I was talking to W and was going to bring up the topic of X’s work, and suddenly wondered if W knows X, so I said “do you remember X, he was in your batch at BASE?”. And then a minute later “oh yeah, you guys were classmates at IIMB also!”.

The rather bizarre thing is that I had completely stopped associating both W and X with IIMB, since I have much stronger affiliation groups with them. And then when I had to draw a connection between them, I even more bizarrely picked BASE, where I hadn’t interacted with either of them, rather than IIMB, where I interacted with both of them to a reasonable degree (X much more than W).

I know I didn’t do much damage, but in another context, not realising connections that exist might prove costly. So I find this “interesting”!

Is there anybody else in here who feels the way I do?

2 thoughts on “Dominant affiliation groups”

  1. After NED talks 3.0, I was asked a very simple question by one of the speakers (your namesake): “So, how do you know Karthik?” It took me about 5 seconds to think of an explanation and I think it was mainly because I wasn’t sure of the dominant connection that he would be able to relate to most easily. Happens very often.

    1. On a similar note, till recently I had very few friends with whom I’d not shared a school. I’m simply not one of those who is friendly enough to convert second-degree connections to first-degree. So when I finally started acquiring such friends (social media playing a big part), I had massive trouble describing how I know them, etc!

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