Landmark mismanagement

Yesterday’s Landmark Quiz in Bangalore was a major waste of time. No, I’m not talking about the quality the quiz here – the prelims was among the better Landmark Quiz prelims I’ve sat through, and given that we just missed out on qualification for the finals (AJMd, as we say here in Bangalore) I didn’t sit through the finals though I was told the questions there too were pretty good.

I’m talking about the transaction costs of attending the quiz. The overall management of the event left much to be desired. First of all, we had to show up at the venue at 11:45 for a quiz that was supposed to start at 1:45 pm. Teams with confirmed seats were let in at around 12:30 and only around 1 o’clock were us “waitlisted” teams let in. There too, the organizers did a major show of letting in waitlisted teams, calling them in order and taking over half an hour to let everyone in.

The point is that even after all the waitlisted teams had been let in, there was plenty of room in the auditorium. This makes me wonder about the wisdom of waitlisting so many teams, and then making such a big show of letting people in. Given that the total turnout was much smaller than the hall capacity, things would have been much simpler if people had been simply left in, with volunteers only ensuring that the seating was efficient (without leaving gaps).

Before the quiz yesterday i started writing a blog post on how the quiz registration process was itself flawed, and gave incentive to people to register zombie teams because the option of registering a team came free. So while the hall had been theoretically filled up many days ago, most of these registrations were zombie registrations thus leading to a long wait list and thus calling people early. Given that the quiz doesn’t have an entry fee, I can’t currently think of a good way to price this option.

But reaching the venue early was not the only waste of time. The written prelims of the quiz finished around 3 pm, including calling out the correct answers. The results, however, weren’t announced till close to 6 o’clock. In the interim time period there was the finals for school students, but that still doesn’t explain why they had to wait until 6 o’clock to announce the results of the senior quiz.

The way I see it, it was sheer disrespect on the part of the organizers of the time of the participants. Yes, Landmark might be a much sought after quiz, rated among the best in the country. Yes, most people come there for the questions and not just to win – and so stay on to watch the finals even when they haven’t qualified (it is indeed commendable that Landmark quizzes have managed to be great spectator events while not dropping quality). Yes, many participants have traveled from other cities and so having traveled the cost of their time might be “cheap” – in that they have little else to do in the rest of the day.

Even taking into account all these, the wastage of 5 hours of each quizzer’s time (2 hours for early reporting; 3 hours gap between prelims and results announcement; 4 if you consider that watching the Junior finals wasn’t a waste of time) is not a done thing. Given the quiz’s unparalleled reputation it is unlikely that market forces are going to tell the organizers that they are wasting people’s time, but the message has to go through.

3 thoughts on “Landmark mismanagement”

  1. Pricing option is simple – Ask the contestants to pay a amount online (say 2k per team) and then refund it once they turn up at the venue. Only catch here is the transaction cost involved in the online payment.

  2. I doubt you can do anything about this while you still have people who are crazy enough to travel all over the country just to have a shot at the finals.

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