So this is Anusmaran week. This is the week where all over the world, in over eleven cities, alumni of IIMB will meet in the annual alumni meet up. The venue for this is usually a convention hall or a lawn in a hotel, and people have to contribute an “entry fee” in order to pay for the dinner. Drinks are usually “extra” and you have to pay for each drink that you drink.
The problem with this is that for “pseud value” reasons the event is usually held in a reasonably expensive place. For example, in Delhi it happened at the India Habitat Center, with the “participation fee” being rupees eight hundred only. And on a Sunday evening, and you know how early or late parties in Delhi start. I didn’t go for it so I don’t really know about the response but I don’t expect it to have been spectacular.
The probelm with alumni meets is that the organizers (usually students doing their summer internship in the city where it is held) underestimate the elasticity of these meets. They don’t realize that people who want to be in touch with each other continue to be in touch with each other irrespective of efforts by the Alma Mater, and that there needs to be some sort of concrete incentive in order to come and attend the alumni meet up.
As I was discussing with Baada a short while ago, networking for networking sake does require a reasonably high level of enthu. It doesn’t come naturally for most people. You netwrok if you have a product to sell and need to meet potential buyers. You netwrok if you are looking for a job and hope to meet potential employers. You network if you are looking for some favour and there is a good chance you might meet someone who might do you that favour. You don’t naturally network for netwroking sake.
Given this, expecting people to shell out a not-so-inconsiderable amount to attend a networking event where food will probably be of dubious quality and you have to pay for each glass of booze is a bit too much. The more enthu people and people who want to network will turn up. The rest won’t. They will probably get together with their own little gang of people (maybe all alumni of the same college) and go elsewhere for good dinner and conversation.
The first time I attended Anusmaran was in 2005 when I helped organize it in London, where I was interning. All of us London interns were full of enthu for networking back then and turned up in good numbers. There were quite a few alumni also, and it was good fun. I attended Anusmaran in Mumbai in 2006, immediately after I’d joined my first job. I knew that a large number of people from our batch was in the city, and Anusmaran provided us a good opportunity to catch up. Extremely good fun.
In 2007, I had gone to the Bangalore meet and walked out looking at the extremely thin turnout. I went to the nearby Adigas for dinner along with Aadisht and GB. Was good value for money.
Yes I might be a cheap guy. But what the organizers need to keep in mind is that a large number of attendees are also cheap guys. So forget all the pseud value and hold it at a place where it doesn’t cost too much for the attendee in order to network.